Why is Caterer Marketing a Win-Win?

As a caterer, marketing your business is one of the most important aspects of success. It’s not enough to have great food and service; you must let people know about it! Marketing is an essential part of any successful catering business, and there are many advantages for caterers who can properly implement it. Here are some reasons why marketing is a win-win for caterers:

• Increased Visibility: Marketing helps to make your business more visible. By investing in marketing, you can reach out to potential customers and inform them of your catering services. This helps you stand out from other caterers and draw more customers to your door.

• Improved Brand Recognition: A well-thought-out marketing plan helps build customer loyalty by introducing them to your brand identity. When people recognize your logo and colors, it reinforces their trust in your catering services and encourages them to choose you over other competitors.

• More Revenue: With the right marketing strategies, you can generate more revenue for your catering business. From special offers and discounts to promotional campaigns, there are many ways to attract new customers and keep existing ones happy. This higher customer engagement leads to increased sales and profits for your business.

• Improved Customer Satisfaction: By actively engaging with customers through marketing efforts, you can provide better customer satisfaction, resulting in repeat business or referrals from satisfied customers. This creates a positive reputation for your catering company in the community which can lead to long-term success.

Overall, if done correctly, effective caterer marketing is a win-win situation for everyone involved. By investing in marketing efforts such as personalized thank-you notes, special offers, branding awareness campaigns, etc., caterers can simultaneously ensure that they are providing top-quality service while generating more revenue for their business!

3 Handwritten Caterer Marketing Notes

When it comes to caterer marketing, handwritten notes are still one of the most effective tools in a business’s arsenal. Not only do they show customers you care about their needs and are serious about providing quality service, but they also help build strong relationships with clients while boosting brand awareness. 

With creativity and imagination, these tokens of appreciation can become powerful marketing tactics that keeps your business top-of-mind for years to come

1. Prospecting – Offer

Dear [first name],

[company name] has provided this town with the best dishes for [number] generations now. We have always served you delicious and affordable food. We also offer catering services.

From now on, you don’t have to go to celebrate your special occasions at our restaurants. We now come to you. We cater to just about any event you might have; you name it, and [company name] can do it. We are surely going to make your party a blast.

Scan the QR code to review a list of our menus. We also offer [item]. Just contact us for more details.

Sincerely,

[sender]

Pro Tip: 

Handwritten notes should only be made with a real pen, not photocopied handwriting. For authenticity, use an actual pen for both the note and envelope. Companies employing robots for writing notes must make sure to use a real pen as well. 

To confirm whether the handwriting is done with an actual pen – do the “smudge test”: wet your finger and gently rub it on the ink – if it smudges, it’s written with an actual pen.

2. Prospecting Offer – Version 2

Dear [first name],

In case you haven’t heard, [restaurant name] now caters for some of the great menu items our customers have come to love and enjoy.

For your convenience, scan the QR code below to see the catering menu. I hope you’ll think about us the next time you need a catered event of [number] or more people.

Please come and discuss your needs with me over lunch, my treat.

Respectfully yours,

[sender]

 

Pro Tip:

For maximum return on investment, handwritten note campaigns should be paired with other marketing channels such as search engine optimization, email marketing, social media, YouTube videos, and various forms of advertising on Facebook, Instagram, TikTok, and LinkedIn.

3. Black Friday – B2B

Dear [first name]

Let us help you make the most of one of your biggest shopping days of the season, the day after Thanksgiving – Black Friday.

We can provide a luscious meal for your sales associates that they will appreciate and allow them to spend more time with your customers instead of fighting the lunch rush crowds.

[Company name] offers a delectable selection of favorite menu items, including [sample list of menu items]. I have enclosed a menu and our special Black Friday order form.

Please let us know if you have any questions. It would be an absolute pleasure to serve you and help make this your most successful Black Friday ever.

Respectfully yours,

[sender]

 

Pro Tip:

When creating handwritten notes, the penmanship should be aesthetically pleasing and still unmistakably created by a human hand. If you choose to go with a company that uses handwriting robots, ensure the selection of fonts appear natural with subtle variations in each character, spacing, and margins.

It’s no secret that handwritten notes can be a powerful way to engage with customers and build relationships. In caterer marketing, handwritten notes are an incredibly effective marketing tool for building connections with clients and growing businesses. 

This article discusses three amazing handwritten note strategies caterers use to market their services. We look at how each of these approaches has been successful in helping caterers stand out from the competition and win more business. By learning from these examples, you, too, can create your own unique handwritten note marketing strategy that will engage customers and help grow your catering business!