Frequently Asked Questions

Marketing Growth Engine

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  • What Is Audience.co?

    With 6X the response of normal direct mail, our robotic handwritten notes help you drive drives sales, repeat business, referrals, 5-star reviews and deeper relationships with prospects & customers. We do this by combining five pillars:

    Pillar 1: Lead targeting & exclusivity. Proprietary lead database with 200+ filters guarantees you're sending notes to the most likely to convert leads. Leads are exclusive to you.

    Pillar 2: Template & Graphics Optimizer. Done-for-you templates and front-of-note graphics maximize ROI.

    Pillar 3: Human handwriting with a real pen. Our robots hold a pen and write both note & envelope with clear penmanship that looks 100% human.

    Pillar 4: QR code alerts & ROI Tracking. Unique QR code on every note. Real-time email alerts with each scan. QR codes make it easy to follow up & track ROI.

    Pillar 5: Digital-Marketing Follow-Up. We find emails and social handles for your note recipients. Then, from your Audience.co app, automatically trigger personalized follow-up to your note recipients.

  • How Can I Use Audience To Grow My Business?

    Our clients use us to book more meetings, accelerate sales pipeline and boost retention. Unlike other media, handwritten mail forms a bond with each recipient and commands a staggering 90% read rate and 5 times the response of normal direct mail.

  • How Do Your Notes Compare To Other Direct Mail?

    Most direct mail just gets thrown away. But our notes command a staggering 90% open and read rate and 6X the response of normal direct mail. Our notes cut through the noise to convert more prospects into customers and more customers into volunteer marketers.

    Plus, people keep and display our notes like greeting cards. So unlike other direct mail with our campaigns you get continuous ROI for many months after you do your mailer.

  • How Easy Is It To Use?

    It’s as easy as sending a text. Upload and select contacts, easily sending to one or thousands of recipients. Customize each message or select from winning letter templates for any situation. Set up trigger-based campaigns or add merge tags such as name and company.

  • How Do You Write Your Notes?

    We developed handwriting robots that hold real pens and write just like human beings.

  • Does the Handwriting Look Real?

    Yes, each of our eleven handwriting styles are indistinguishable from those created by a person. Our machines exactly mimic the nuances of the human hand, even adding subtle blemishes and slight variations to each character.

  • Why Do You Use Robots?

    Unlike humans, our machines create notes at scale and with consistent penmanship. Also, our robots work with our software to allow you to measure ROI, keep track of the notes you’ve sent, configure trigger-based campaigns and automatically personalize each note using merge tags.

  • How Much Does It Cost?

    See our pricing page for details.

  • What Type Of Ink Do You Use?

    Our robots hold premium Japanese-made, pigment-based ink pens. These pens deliver smooth, even lines with archival-quality blue ink. No matter which of our many custom-made fonts you pick, our penmanship is beautiful, clear and easy on the eyes.

  • Do You Use A Real Pen For Both The Envelope AND The Note?

    Yes, our robots use a real pen for both the note and envelope. Never use a photocopied version of handwriting for either the envelope or the note- it’s tacky, obvious and will get chucked in the trash. The definitive way to tell if the handwriting is real is to wet your finger and run is across the text; ink from a pen will smudge every time.

  • What Is The Penmanship Like?

    Our penmanship is beautiful, clear and easy on the eyes, but still unmistakably human. Our robots leave subtle blemishes and the telltale imprint of a pen pressed down on paper. They even vary each character slightly to give your notes an irresistible, authentic handwritten look and feel.

  • What Type Of Stationery Do You Use?

    For the note, we use a thick, 100 lb cardstock that’s bright white with a smooth finish and unfolded measures roughly 8.5” X 5”. The envelope is invitation quality with a linen finish. We’re often told our notes feel like a save-the-date card for a wedding.

  • Do You Use a Real Postage Stamp?

    Absolutely. We use a real first-class postage stamp. Some other providers out there save a few pennies by using presorted stamps. The difference is subtle, but your recipients will notice the little “PRESORTED” at the bottom of their stamp, which evokes the feeling of a mass-mailer.

  • Can I Customize My Note?

    Absolutely. Customize your note with at least two personalized variables. Custom variables include first name, name of the product they bought from you and neighborhood/town/city.

  • Can You Add Unique QR Code Stickers?

    We can apply a unique QR code sticker to every note so you can track ROI and seamlessly guide note recipients to a webpage where they can learn more about you, submit a lead, book a call, place an order or instantly get in touch with you.

    And when they scan the QR code, we send you an email alert with the recipient’s name, address, email and LinkedIn profile URL.

  • Do You Create Custom Graphics For The Front Of The Card?

    Yes, we create a custom graphics suite for each client, turning each note you send into a keepsake. The result: the recipient will keep and display your note.

    The graphic we create for you includes original line drawings and filtered photos that pick up on themes related to your business or a local landmark your recipients will immediately recognize. Unless you insist, we tend to avoid logos of your company or photos of you, which few people opt to display in their home or even office.

  • Do Your Robots Create Original Line Drawings?

    Yes they do! Using virtually any image, our robots can create a beautiful line drawing that’ll make a great impression on your recipients. Then in the note, you can say something like, “I commissioned this original piece of art just for you. I hope you like it!”

  • Can You Add Unique QR Code Stickers?

    We can apply a unique QR code sticker to every note so you can track ROI and seamlessly guide note recipients to a webpage where they can learn more about you, submit a lead, book a call, place an order or instantly get in touch with you.

  • Can I Add a Business Card or Other Insert?

    Yes, you get unlimited warehouse storage for business cards and other inserts, which we can add to any of your notes, free of charge.

  • How Quickly Do You Write My Notes?

    We create, stamp, seal and send virtually any-sized order – from one to thousands – within one business day.

  • Can I Add a Gift Card?

    Yes, for the face value of each card and no extra fees, easily add to any note a gift card from 100+ merchants.

  • Can I Track ROI?

    Absolutely. There are multiple ways to track ROI with our platform. Easily track performance by inserting a unique QR code, unique URL, phone number, email or coupon code in each note. In addition, you can simply measure lift from prospects or customers who received notes versus those who didn’t.

    Tweak your notes for different audiences. Then after you have it perfect and it works, put your campaign on autopilot.

  • How Do I Track ROI?

    There are multiple ways to easily track ROI with our notes platform.

    Method #1: We place unique QR code stickers on every note that tie back to each individual note recipient. When somebody scans the QR code, you get a real-time alert by email and in your Audience.co app. If that note recipient becomes a customer, it’s easy to attribute the sale to our notes and calculate ROI.

    Method #2: We can also easily insert unique promo codes or tracking URLs into the text of each note.

    Method #3: Many clients also track ROI by measuring lift in conversions and retention from audience segments that received notes versus your control group.

  • What Industries Do You Work With?

    We work with dozens of industries, from realtors to insurance agents, roofers to dry-cleaning franchises, marketing agencies to solar-panel installers. No matter your industry or company size, if your customer lifetime value exceeds $200, we recommend you try our handwritten notes platform. It’ll likely become among your most-profitable marketing channels.

    Examples of industries we service: realtors, insurance agents, mortgage brokers, financial advisors, HVAC, roofers, nonprofits, fundraising, political campaigns, online (ecommerce) retailers, dentists, dry cleaners, universities, private schools, law firms, home security, chimney services, flooring, solar panel installers, plastic surgeons, staffing agencies, title insurance agents, escrow agents, private jet charters, car dealers, marketing agencies, pest control companies, wineries, boat dealers, yacht brokers and private jet charters.

  • Do You Have a Library of Letter Templates?

    Yes, we’ve run thousands of campaigns across dozens of industries, so chances are we know exactly which note templates drive the highest close rates for your industry in your geography. We’ll recommend the templates & sequences that will maximize open, read, response and close rates. As a client, you’ll have access to our full library of note templates.

    You can edit each template to infuse it with your own voice or customize it to a specific neighborhood. Or feel free to create your own templates from scratch.

  • Do You Have a Library of Front-of-Note Graphics?

    Yes, we create a custom graphics suite for you with optimized front-of-note graphics for each of your mailers that we know optimize for open, read, response and close rates. Each graphic is designed to also maximize the chances the recipient will keep and display your note.

  • Do You Have A Lead Targeting Database?

    Before you send a single note, we’ll generate and refine your lead list to ensure you send notes only the most targeted recipients. Just you’ll tell us your favorite zip codes, home values and a few other data points, and we’ll generate a laser-targeted list of people to target. Updated in real time, our comprehensive lead database has more than 200 filters.

  • Do I Get Exclusivity?

    Yes! Everything we do is on a first-come, first-served basis and, as long as you’re a customer, we’ll never mail to the same leads from your competition.

  • How Often Should I Send Notes For Prospecting?

    To move the needle, you need to be consistent and persistent. If you’re cold prospecting, send a note to each contact every two months- that’s six touches per year. Make sure you vary up the note text and graphic with each mailer. Offer something of value with each touch so you build trust with your recipients. This bi-monthly cadence ensures you stay top of mind with these leads.

  • Do You Have A Follow-up System?

    Absolutely. We make it automatic to follow up with your note recipients after each mailer so you maximize ROI and remain top of mind. If we generate your leads for you, we can enrich them with accurate emails and social handles. Then directly inside our app, you can easily follow up after each mailer and push all the data directly into your CRM.

  • Do You Write On Sticky Notes?

    Yes! Add a sticky note to your handwritten card to increase response rate and an overall feeling of authenticity. The sticky note could say something like “P.S. all I need is 2 minutes of your time. Call me at 917-689-7584” or “Call me at 917-689-7584 to let me know you received this”.

  • Can You Add An Original Doodle To My Note?

    Absolutely! We create an original doodle for you, then the robots draw it on each of your notes. This adds personality and increases response rate. You can do a doodle of your company logo or an emoji-type image that relates to your product or service.

  • How Long Are Your Notes?

    Some of our note templates take up just half the card, but most are longer and fill both sides. We’ve found there’s a direct correlation between response rate and the length of your note. The sweet spot is 650-750 characters. This lets you tell a story about why your product or service is right for them. Also, the longer the note, the higher the response because it evokes more reciprocity.

  • How Do I Get Started?

    Click here to book a demo.

  • How Can I Use Audience to Grow My Business?

    Our clients use us to book more meetings, accelerate sales pipeline and boost retention. Unlike other media, handwritten mail forms a bond with each recipient and commands a staggering 90% read rate and 5 times the response of normal direct mail.

  • Can I Add a Business Card or Other Insert?

    Yes, you get unlimited warehouse storage for business cards and other inserts, which we can add to any of your notes, free of charge.

  • Can I Add a Gift Card?

    Yes, for the face value of each card and no extra fees, easily add to any note a gift card from 100+ merchants.

  • How Do I Track ROI?

    With our platform, you can track ROI by measuring lift in conversions and retention from audience segments that received notes versus your control group. We can also easily insert unique promo codes and tracking URLs into each note or postcard.

  • Do You Have Letter Templates?

    Yes, you can create your own message or easily select from our winning letter templates for any situation.

  • Can You Print My Logo and Address on the Notes?

    Yes, before our robots handwrite your message, we print the notes on thick-stock paper with your logo, address or image file of your choice.

  • How Do I Get Started?

    Click here to book a demo.

Need more help?
Contact us