Jesse Stein

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There’s a certain magic to receiving a handwritten note that simply can’t be replicated in today’s digital age. Taking a few moments to put pen to paper sends a powerful message to the recipient: you care about them and their personal experience. And in the world of business, referrals are worth their weight in gold.

So why not channel that magic and use the power of the handwritten note to drive your referrals through the roof?

Here are six of our absolute favorite templates we’ve seen massive success with. From heartfelt gratitude to creative promotions, these unique approaches will make you stand out from the crowd in the best way possible.

What is a Referral Program?

A referral program is an effective way to drive sales and build customer relationships. It involves referring people to a business or service in exchange for rewards and discounts. 

Handwritten notes are a great way to drive referrals – sending someone a handwritten note shows you care and takes personalization to the next level. As a bonus, recipients of these notes often appreciate them more than automated emails, which can drive up conversions. 

Adding handwritten notes to your referral program is what it needs to drive even more referrals and take your business to the next level.

How Can a Business Benefit From Referrals?

Utilizing referrals to drive tangible growth and success for a business should not be overlooked. With the right strategy, businesses can access new customers and drive more sales through earned word-of-mouth. 

One of the most effective ways to drive successful referrals is by showing appreciation and gratitude with personalized handwritten notes. Not only does it help build relationships and show prospective customers your brand values them, ultimately leading to more trust and loyalty in the long term. 

Handwritten notes are a great way to drive referrals, as they provide a unique personal touch that can not be replicated with any digital gesture. Businesses can drive long-term referral success by connecting clients and prospects on a deeper level with handwritten notes.

The Reasons Handwritten Notes Fly Above the Digital Noise

Handwritten notes are a surefire way to drive valuable referrals in today’s digitally-saturated world. Not only are they a classic, timeless form of communication, but handwritten notes allow you to cut through the digital noise and provide individualized and personal touch emails or direct messages lack. 

Since many consumers prefer direct contact from businesses or referral sources, handwritten notes have become a powerful tool for driving referrals. With the right approach, your handwritten note template can help drive referrals not just now but for years to come.

6 Creative Handwritten Note Templates to Ask for Referrals

Referrals are a great way to drive business growth and increase your customer base. But asking for referrals can be uncomfortable, especially when writing an email or picking up the phone. Switching up the template can make the process easier and more enjoyable if you want to drive referrals with handwritten notes. 

From an illustrated scene of you and the person you’re introducing to, including memories from conversations with your customers, there are 6 creative handwritten note templates to drive referrals. 


These templates have been established over time as most effective for developing new connections and strengthening existing relationships. No matter which one you choose, stick with it for maximum effectiveness.

1. General Referral

Hi [Name],

We are thrilled to have you as one of our valued customers, and I, [Your Name], wanted to thank you for your continued support.

We know happy customers like you are the best advocates for our business, and we’d love to reach more people just like you.

That’s why we at [Your Company] are asking if you know anyone who might benefit from our services. Do you have a friend, family member, or colleague who might be interested in our products? If so, we would be so grateful if you could introduce us.

As a token of our appreciation, we’re happy to offer a special referral bonus for any new customers you send our way.

Thank you so much for your support! 

Scan our QR code for more information.

Warm regards,

[Your Name]



Pro Tip: Why not add a personal touch to your handwritten cards and increase response rate? Include a sticky note with a request like “All I need is two minutes of your time. Please call me at [Phone]” or “Call me at [Phone] to let me know you received this.” Work with a company that offers this service to make the process easier.


2. Referral Program

Hello [Name],

I’m [Your Name], and excited to announce our referral program, which gives you an opportunity to earn rewards while sharing your positive experiences with friends and family.

Here’s how it works: Refer someone to [Your Company] by sharing your unique referral link. When your referral becomes a customer, you’ll receive a special reward as a token of our appreciation. There’s no limit to the number of referrals you can make, so the more you share, the more you earn!

We believe good things should be shared, and we’re thrilled to have you as part of our community.

Ready to start earning rewards? Scan the QR code to let us know if you’re interested, and we’ll send you all the details. 

Best regards,

[Your Name]



Pro Tip: Make your handwritten cards stand out and increase response rate by including doodles! Create a design based on your company logo or one relevant to your industry. Work with a handwritten notes provider that can offer custom doodles for you.


3. Thank You For the Review + Referral Program

Dear [Name],

Thank you for choosing [Your Company] and leaving such a wonderful review. We’re thrilled to know we’ve met and exceeded your expectations.

My name is [Your Name], and I’m excited to announce our referral program, which rewards you for spreading the love and referring your friends and family to us. When your referral becomes a customer, you’ll receive a special reward as a token of our appreciation.

We know our satisfied customers are our best advocates, and we want to thank you for your continued support. Join our referral program and start earning rewards while helping others discover our business.

We appreciate your loyalty and look forward to serving you and your loved ones.

Best regards,

[Your Name]



Pro Tip: Make your handwritten notes count and get the best response rate by adhering to the sweet spot of 650-750 characters. This will give you enough space to tell a story about why your product or services are perfect for them. Longer notes evoke more reciprocity, leading to a higher success rate.


4. New Business

Dear [Name],

Since we last spoke, I, [Your Name], have launched my own business providing top-quality [Service] and [Service].

Our expertise at [Your Company] in [Service] is what sets us apart from the rest. We take great pride in the craft of our work, which allows us to offer the best possible service to our clients.

If anyone comes to mind, I would be grateful if you could share my contact information below. As a thank-you for every referred client brought in, we’re offering $[Amount] rewards.

Thank you for considering this, and I hope to hear from you soon.

Best regards,

[Your Name]



Pro Tip: For any marketing channel to succeed, you must commit to it for the long haul. Handwritten notes are no exception. Be persistent and consistent by mailing each prospect multiple times over a few years. The consistent effort pays off when you stay the course.


5. Seeking Referral Partner

Dear [Name],

I have been following your work, and I am impressed with your service quality. My name is [Your Name], and I am proposing a referral partnership where we refer clients to one another when our respective areas of expertise are called for.

Partnering with [Your Company] offers the following benefits:

-Expand the scope of services to clients

-Build a stronger network of satisfied customers

-Develop deeper relationships within the professional community

-Increase revenue potential for our businesses

-Provide a more comprehensive set of solutions to our clients

I would love to discuss this opportunity further. Please let me know if you’re interested, and we can arrange a time to talk.

Best regards,

[Your Name]



Pro Tip: We utilize multiple databases to cross-check contact information to ensure accuracy and authenticity. These powerful lead intelligence tools are among the best in the market today. With their assistance, we can provide valid contact information you can trust.


6. Thank You For the Referral

Dear [Name],

I’m [Your Name], and I’m writing to take a moment to thank you for the referral you sent our way. We appreciate your trust in our services and are excited to work with your contact.

We at [Your Company] take great pride in delivering top-quality services to our clients, and we will ensure your referral receives the same level of care and attention we provide our customers.

We believe referrals like yours are the highest compliment we can receive, and we’re grateful for the support of our valued partners like you. We hope this referral will be the first of many, and we can continue working together to help more achieve their goals.

Thank you again for your referral, and we look forward to keeping in touch.

Best regards,

[Your Name]



Pro Tip: Show your lead a familiar place near their location with a unique and special graphic. This establishes a strong connection between sender and recipient, business and customer, or service and client. Avoid logos and photos – people will be more likely to share something that doesn’t contain branding. With handwritten notes, word-of-mouth marketing can thrive.


Handwritten notes are a powerful way to stand out in the digital world and ask for referrals. You can show appreciation, generate new leads, and build relationships by writing personalized notes. 

Use our templates as a starting point, and get creative with how you use them to ask for referrals.