Jesse Stein

I hope you enjoy reading this blog post. If you want our handwritten notes to drive more sales for you, click here.

We cannot deny the power of a handwritten note. It is personal, shows effort and thoughtfulness, and can leave a lasting impression on the recipient. That’s why we are thrilled to share 9 Amazing Handwritten Notes guaranteed to turn your clients into volunteer marketers.

Using these templates in your handwritten note campaigns, you will see great results in client engagement and loyalty, and you will also be able to form deep bonds with each note recipient. After all, nothing beats receiving a heartfelt message written by hand.

Before we dive into the templates, let us share with you some tips we’ve learned from sending thousands of handwritten notes on behalf of our clients.

Tips on Getting the Most From Your Handwritten Notes

To see actual results from your efforts, it’s vital to approach handwritten notes strategically and thoughtfully. Several essential tips must be considered to ensure effective handwritten note campaigns. Following these tips ensures your messages resonate with your audience and help you achieve your marketing goals.


  • Follow up by email a week after each mailer. This shows your commitment and allows you to gauge the recipient’s response and feedback. This can be beneficial in determining the effectiveness of your mailers and making any necessary adjustments to improve your outreach efforts.


  • Another way to connect with note recipients is through social media. You can further strengthen your relationship with them and expand your network. It allows for more frequent and casual interactions and may lead to discovering new contacts or opportunities. This can enhance your outreach efforts and increase your chances of success.


  • Making outbound phone calls to follow up (where legally allowed) effectively demonstrates your appreciation for their business or support. It provides a personal touch that shows you value the recipient’s time and effort and can help build stronger connections. This approach can increase engagement and positive outcomes for your outreach efforts.

  • When targeting homeowner leads, using multiple filters to narrow your list and ensure you’re reaching the right audience is crucial. This approach ensures your outreach efforts are directed toward individuals most likely to be interested in your services or products and increases the likelihood of a positive response.

  • Retargeting note recipients with online ads is another way to keep your brand top-of-mind and reinforce the message conveyed in handwritten notes. This strategy is particularly effective as it focuses on people who have already shown an interest in your brand, increasing the chances of a positive response. 

  • To make it more convenient for recipients, consider using a bi-fold card to display the note easily. This approach improves the user experience and makes your note more memorable and impactful. Using a bi-fold card can add professionalism and thoughtfulness to your outreach efforts.

  • You could also place the stamp slightly crooked for added authenticity. It gives the impression the note was personally crafted, adding a human touch that can increase the impact of your message. This simple technique can also help your note stand out from other pieces of mail and create a lasting impression. 


  • When outsourcing your handwritten note campaigns, there are several things to remember. If you use a company that uses robots, confirm they use an actual pen, as this will ensure authenticity and avoid any suspicion from recipients. Also, ensure they have a powerful follow-up system so no lead falls through the cracks.


  • It’s worth noting handwritten notes should be part of a multi-channel marketing campaign and not used in isolation. You can create a cohesive and effective outreach strategy by combining handwritten notes with other marketing channels, such as email, social media, or retargeting. This approach enables you to reach a broader audience on multiple levels, maximizing your impact.


  • Try using blue pens when writing the notes, as they tend to stand out more than black ink. This approach can add a personal touch to your outreach efforts and enhance the impact of your message. By using blue ink, you can make your handwritten notes more effective and memorable.


  • Don’t bombard people – no more than one note/month – but don’t pause your note campaigns either; those who win are consistent & persistent. Maintaining a consistent schedule can build trust and familiarity with your audience and ensure that your brand remains top-of-mind. By being consistent and persistent, you increase the likelihood of a positive response and ultimately drive better results.

  • Think long-term to drive results from your campaigns; it often takes several touches. Building solid relationships with your audience takes time, and handwritten notes are a tool for building rapport and trust. By consistently delivering value and maintaining a personal touch, you can drive better results over the long run.


  • Include your email & phone in the note signature and send note recipients to a targeted landing page for maximum impact. A landing page can provide additional information about your brand, showcase your offerings, and facilitate lead capture. By leveraging these tactics, you can increase the effectiveness of your handwritten note campaigns and drive better results.


  • When choosing an outsourcing company for your handwritten note campaigns, ensure they have access to an extensive template library. An extensive template library provides various options for different occasions, messaging, and styles, ensuring your notes are unique and effective. By partnering with a provider with an extensive library, you can streamline your note campaigns and maximize your return on investment.


  • Consider including QR codes on each note that can be scanned for convenience. For example, you could use QR codes to direct recipients to your website, a landing page, or a social media profile. They can enhance the effectiveness of your note campaigns by providing recipients with convenient ways to engage with your brand and take steps toward conversion.


  • Both envelope & note must be handwritten for maximum effect; use thick-stock stationary and include beautiful images on the front where possible. By taking these steps, you can create a memorable and impactful handwritten note campaign that resonates with your target audience and drives results.

  • Keep text between 350-650 characters and laser-target leads before sending notes. Additionally, laser-targeting your leads before sending notes ensures your message resonates with the right audience and increases the chances of conversion.

  • Penmanship should be clear & easy on the eyes, and including at least two personalized variables in each note, such as their name or interests, will make it feel more personal. Taking these steps allows you to create handwritten notes that stand out and drive results.

  • Send notes to each lead at least once every two months, ensuring at least half of them are educational rather than promotional content. By doing so, you can establish trust and credibility with your audience while keeping your brand in mind. This can lead to increased engagement and, ultimately, higher conversion rates.


9 Templates to Create a Volunteer Marketing Army

By harnessing the power of volunteers, you can create a team of dedicated advocates who can help spread your message and increase awareness of your organization. To help you get started, we’ve compiled a list of 9 templates you can use to create a volunteer marketing army for your nonprofit.

1. Share the Love


Dear [Name],


Discover the joy of sharing! We at [Your Company] in [City] appreciate your loyalty and want to extend an irresistible offer. Refer your friends and family to experience our unparalleled services.


Enrich their lives by introducing them to our exceptional products. Watch them benefit and thrive from our unwavering commitment to quality. Create lasting memories and strengthen relationships by sharing this incredible opportunity.


Act now, refer your loved ones and earn rewards as a token of our gratitude. Choose to share, uplift, and inspire those around you.


Warm regards,


[Your Name]


2. Unlock Exclusive Rewards


Dear [Name],


Empower yourself and others with [Your Company]’s exceptional offerings. Seize the moment and refer your friends and family to embark on a journey of discovery with us.


Transform their lives with our top-notch products and services tailored to their unique needs. Witness the joy of giving as your loved ones reap the benefits of your thoughtful referral.


Invite them now and unlock exclusive rewards for both you and your referrals. Embrace the opportunity to spread happiness and satisfaction.


Yours sincerely,


[Your Name]


3. Join the Company Family


Dear [Name],


Celebrate the power of community by introducing your friends and family to [Your Company]. Help us expand our circle of delighted customers by sharing your positive experiences with our products and services.


Guide your loved ones to a world of exceptional quality and care. Revel in the satisfaction of knowing you’ve contributed to their well-being and happiness.


Refer now and receive incredible rewards as a thank you for your support and trust. Together, let’s create a world of satisfaction and contentment.


Best regards,


[Your Name]


4. Time to Spread the Excitement


Hey [Name],


Guess what? It’s time to bring the excitement to your friends and family with [Your Company]! We know you love our products and services, so why not share the thrill?


Introduce your nearest and dearest to our impressive offerings and let them experience the joy that comes with quality. They’ll be jumping for joy and thanking you for the recommendation!


Don’t wait any longer; share the excitement now and watch the smiles grow. Plus, we’ll throw in some fantastic rewards for both you and your referrals. Get ready to feel the buzz!




[Your Name]


5. Blast Off With Referrals


Hi [Name],


Ready to add some rocket fuel to your friendships? Share the awesomeness of [Your Company] with your friends and family, and let them enjoy the ride!


With our outstanding products and services, they’ll be over the moon and forever grateful for your recommendation. Together, you’ll be soaring high and exploring new horizons.


So, strap in and start referring your favorite people now! And, as a bonus, we’ll reward you and your referrals with some out-of-this-world treats. It’s a win-win!


Happy sharing,


[Your Name]


6. Light Up Their Lives


Hello [Name],


We’ve got some electrifying news! It’s time to light up the lives of your friends and family by introducing them to [Your Company]’s fantastic products and services.


Ignite their excitement and watch their faces light up with joy as they discover the wonders of our offerings. They’ll be buzzing with energy and gratitude, and you’ll feel like a superstar for referring them!


Join the referral party, and let’s make some sparks fly. Plus, we’ll reward you and your referrals with some dazzling treats. Time to shine bright together!


All the best,


[Your Name]


7. You’re a Star!


Hey [Name],


You’ve been an absolute rockstar, and we at [Your Company] are so grateful for your support. We want to let you know just how much we appreciate your business!


Now, it’s time to spread the love and good vibes by introducing your friends and family to our fantastic products and services. They’ll be thrilled to join our awesome community, and you’ll be the hero who made it happen.


Together, let’s create a circle of appreciation and satisfaction. Refer now and receive some amazing rewards for both you and your referrals. Thank you for being a part of our journey!


Warmest regards,


[Your Name]


8. A Heartfelt Thank You 


Hi [Name],


We’re reaching out to express our sincerest gratitude for your continued support of [Your Company]. You’ve made an enormous impact, and we appreciate your business more than words can say!


Now, let’s share this incredible experience with your friends and family. Help them discover the fantastic world of [Your Company] and enjoy our top-notch products and services.


As a token of our appreciation, we’ll offer fantastic rewards for both you and your referrals. Together, let’s build a community that celebrates quality, joy, and gratitude.


Thank you,


[Your Name]


9. A Big Thank You


Hello [Name],


We can’t thank you enough for being such a valued member of the [Your Company] family. Your support means the world to us, and we’re excited to continue serving you!


To share the love, why not introduce your friends and family to [Your Company]? They’ll be delighted to explore our wonderful products and services, and you’ll be the one to thank for their happiness.


As a gesture of gratitude, we’ll reward you and your referrals with fabulous treats. Let’s celebrate our appreciation and grow our amazing community together!


With gratitude,


[Your Name]


In today’s digital age, it’s easy to forget the impact of a simple handwritten note. Yet, in marketing, a personal touch can make all the difference. Writing thoughtful messages to your clients can turn them into enthusiastic advocates for your brand.


This article’s 9 amazing handwritten notes for turning clients into volunteer marketers are just a starting point. Whether you’re looking to thank a customer for their business or encourage them to spread the word about your products and services, a note here will help you do just that.


Remember, the key is to be genuine and authentic in your approach. Take the time to really connect with your clients personally, and they’ll be more likely to share their positive experiences with others.


So why not give it a try? With a little effort and creativity, you’ll be amazed at how quickly you can turn your clients into volunteer marketers for your brand!