Jesse Stein

I hope you enjoy reading this blog post. If you want our handwritten notes to drive more sales for you, click here.

While the internet has become ubiquitous for everyday activities, investing in “physical” direct marketing tactics, such as letters or postcards, remains effective.

This is particularly true for real estate agents who can leverage handwritten notes to distinguish themselves from competitors and cultivate relationships with potential clients, expanding their sphere of influence.

Such personalized marketing tactics can create a lasting impression on prospects, leading to a higher likelihood of engagement and conversion.


Using Handwritten Notes “On the Farm”


open land with real estate farm boundary

These notes are typical throughout industries where personalization, luxury, and strong relationships are vital to building a lasting customer base. But, you don’t have to have $100 million listings like Douglass Elliman to take advantage of this powerful tactic.

Personal touches like these have become the calling card for agents using real estate farming to focus on specific areas. A farm is a chosen area that an agent learns everything about – from community history to residential demographics to which families on the street have young kids, older kids, no kids. The agent becomes THE expert in everything “on the farm.”

With handwritten marketing, software programs guide a pen across paper, producing exceptionally crafted cards for contacts and clients. Robots mimic the way humans write down to the natural errors and inkspots, all while keeping production costs low, allowing you to scale.

The takeaway is this: handwritten marketing is essential in real estate, and it doesn’t matter if you’re on a team with EXIT Realty or HomeServices of America or Sotheby’s International Realty or an individual agent – handwritten letters just work!

As a realtor, it’s critical to develop strong connections with your clients, especially if you’re working on building a close-knit farm. They’re entrusting you to help them sell or purchase what’s likely to be their biggest asset. You’re competing with other realtors in the space who may also be farming the area, so you have to stand out, and everyone loves getting handwritten notes.


We’ve Forgotten the Importance of Human Touch


So few people do this anymore – they’ve forgotten the power of holding something in your hand as opposed to simply sifting through your email inbox.

When you get a note written by hand, it brings with it the message that you’re important enough for the sender to spend time writing a personal message to you. That person then moves into your sphere of influence, and your fanbase grows.

Then there’s the fact that people aren’t getting out like they used to. Due to the COVID-19 pandemic, people are experiencing dissociation or a feeling of detachment from one’s surroundings, according to Mental Health America.

People are yearning for real-life contact with anyone – with you. Handwritten notes for realtors are a great way to reach people who really want that personal attention in a time when avoidance feels more commonplace. They want someone to help them sort through hundreds of new listings to find the perfect home – they just don’t know you’re ready and willing to work with them.

The time has come to stop flooding people with emails; handwritten notes for real estate brokers, buyer’s agents, and new listings are simply more effective. Statistics show that while emails are opened at a 20 percent clip, handwritten notes are opened 99 percent of the time, says SmallBizTrends.

Years and years of pounding people with emails have changed the way they view their inboxes. Many assume emails are spam, junk, or canned. When a note is written by hand, it’s almost guaranteed to be opened.

That is the first step in developing a solid relationship with your clients and growing your sphere of influence, whether you’re the listing broker, buyer’s agent, or playing any other role in the process.

Handwritten notes for realtors are an essential tool in real estate marketing products because they help you build strong personal relationships. No longer do you have to be affiliated with some “name brand” agency like Compass, EXIT Realty, or HomeServices of America; you can be an individual offering a high-end service. With that said, why are handwritten notes better?


The Power of Relationship Marketing in Real Estate


hand writing the word relationships onm whiteboard

In real estate, you have to develop a strong relationship with the buyer or seller. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. And in this case, that brand is you.

You can use handwritten notes for real estate brokers, farming, new listings, and more to generate leads, spark repeat purchases, and build consumer loyalty.

Instead of dealing with simple transactions, which can have a high customer acquisition cost, relationship marketing using handwritten notes for realtors focuses on building and maintaining customer relationships over the long term.

Something Gary Vaynerchuck once said about real estate fits perfectly here: “Karma outperforms short-term best sales tactics every day of the week in a 30-year window, but people want sales now.”

What are the different types of relationship marketing?

  • Basic: Basic relationship marketing is direct sales. The salesperson is responsible for selling to the final customer. If you use handwritten notes to earn a single sale, this is basic relationship marketing. For example, you might send a note to a prospect or buyer’s agent that eventually leads to an isolated sale. Or maybe you inquire about whether or not a homeowner is interested in selling – landing you new listings.
  • Reactive: After a sale, you might encourage the client to provide feedback or leave comments. This is reactive relationship marketing. You might solicit a review on Zillow using a handwritten note in real estate.
  • Accountable: In accountable relationship marketing, you encourage the customer to call if they have any questions or concerns. You might use a handwritten note to follow up with a customer who recently purchased a home to see if there are any issues.
  • Proactive: Here, you work with customers to assess your performance. If you collect feedback using handwritten notes for real estate marketing products and actively use this to improve your future performance, this is proactive relationship marketing.
  • Partnership: Partnership marketing is all about collaboration. Maybe you send a handwritten note to realtors at Berkshire Hathaway HomeServices. They are more familiar with the area where your client is looking to buy inquiring about inside information on the best schools or parks, whatever your client’s specifications – thus improving customer satisfaction and experience. Maybe you’re not accustomed to finding luxury million-dollar listings, so you contact Douglass Elliman to gain some insight or connect your client with a specialized realtor.

Besides writing tons of postcards by hand, what options are out there to automate handwritten notes for real estate brokers and agents?


Types of Handwritten Notes


woman hands holding handwritten letter

Handwritten notes as real estate marketing products are among the most essential tools in real estate marketing products because they show just how dedicated you are to each client. Whether you’re an individual just starting, or an EXIT Realty or Sotheby’s International Realty agent, there’s always a time and place for personal contact.

There are multiple types of handwritten notes for real estate brokers and agents, and not all are created equal.

  • Notes printed to resemble human writing: If you have an electronic note that you have typed up, you might pick a font that looks like human writing. For example, some people prefer a font like Dancing Script, Sacramento, or Parisienne. These fonts look like someone wrote the postcards by hand, if only because it’s cursive writing. But, all the characters are identical; there are no variations at all, which is nearly impossible for someone to write by hand.
  • A typed note with a printed signature: Here, you have typed notes or letters, but instead of printing a standard closing, it’s “signed” with a cursive font. At times companies will even use digital images of a signature to pass it off as “signed,” but it won’t pass the lick and smear test.
  • AI-driven, handwritten notes with real pens and standard font: In this form of handwritten marketing, a pen is driven by a robot to create a note that looks like it was written by hand. There are variations and simple “errors,” if you will, that make the note appear 100% authentic.

For those asking, “is it better to type or handwrite notes?” The answer is that it’s better to go with handwritten notes as real estate marketing products.


Why Are Handwritten Notes So Effective?


open red mailbox with letters inside

There are several key reasons why handwritten notes for real estate agents are so effective. Let’s take a look at why this blast from the marketing past works so well.

  • Handwritten notes have higher open and engagement rates: Handwritten mail has up to a 99% open rate. People engage with these pieces of mail because they authentically look like someone took the time to sit down, write a personalized message, write the address on the envelope by hand, and slap a stamp on it before dropping it in the mail. There’s something almost nostalgic about the feeling handwritten cards evoke.
  • Handwritten envelopes land in the hands of decision-makers: The people who make decisions for companies are busy individuals who often see the mail after it’s been through several sorts along the way. Among the mail often sorted out are printed, direct mail marketing pieces – right in the trash. But a handwritten envelope – that’s different. The sorters don’t know who is personally sending a message, so they put it through as personal mail. That’s how handwritten notes make it through to decision-makers while spam mail is thrown away without being opened.
  • Mailboxes are empty, and people need a human connection: There was a time when you hated all the junk that landed in your mailbox. Every time you’d turn around, there’d be a local Compass or Coldwell Banker flyer; however, many mailboxes are empty today. This leaves people yearning for a human connection. You’re going to remember a handwritten note that you hold in your hand. For example, a Gallup poll found that 94 percent of people love getting postcards or letters in the mail. Even 87 percent of millennials indicated that they value handwritten notes more than a text message, according to the NY Post. To build a strong connection with your potential clients in real estate marketing, go the handwritten route.
  • People save their handwritten notes: The price for handwritten notes is well worth it when you consider this fact. And they display them out in the open. If you send handwritten notes as a part of your real estate marketing products, there’s a chance multiple people will see it, expanding the reach. Think about it. Do you have handwritten notes that you have received from family members and friends in the past? Did you save them? Perhaps you got a note from someone and left it out in the open just so other people could see it (or so you could read it every time you walked by). With a special handwritten note as a part of your real estate marketing campaign, you can put this same point to work for you.
  • Build trust and value: Finally, if you take advantage of handwritten notes as real estate marketing products, you can also build trust, authenticity, and value. Handwritten notes promote trust because they demonstrate to your clients that you’re taking the time to get personal – it’s that feeling that someone was literally thinking about you when they wrote the note that makes it exceptional. This can make your relationships with your clients more meaningful, setting the foundation for future interactions because the recipient knows they are important to you.

These are just a few of the many reasons why handwritten notes for real estate agents are so important today. If you want to put together a solid marketing campaign, you have to take advantage of a high-quality notes service. This can set you apart from the competition while helping you build strong, personal connections with your clients.


What To Look For in a Handwritten Notes Service


white package with blue ribbon and gift card

You need to find the right handwritten notes service for your real estate marketing products. There are several vital factors you should look for.

  • Start with the basics: Does the company have a history of delivering projects on time? Do they use the best equipment? Do they have customizable options? Do they communicate effectively regarding your project? The liability is critical when it comes to handwritten notes in real estate marketing products.
  • High-quality materials: Make sure the service uses high-quality materials. There’s something luxurious about thick cards and elegant about a hand-addressed envelope. If the postcards are too thin or flimsy – or the envelope is printed – it sends the message that it’s not authentic. Quality materials should just be part of the quoted price for handwritten notes.
  • Size options: Take a look at the size options the handwritten notes service has available. Sometimes, you may want to send small notes and other times, larger cards. Customizable size options are critical.
  • Handwriting options: What options does the service have available for handwriting letters? How many fonts do you have to choose from?
  • Personalization: Are there options to personalize the note? Can you add doodles or drawings? How about adding a QR code that leads to a personalized landing page? The more you can personalize the note, the more significant the impact.
  • Uses a Forever stamp: Does the service use a Forever stamp? A Forever stamp shows that a real person affixed the postage on the envelope, which is more effective than printed postage every day of the week.
  • Turnaround time: How long does it take the service to turn around your notes? The faster the service works, the better this is for you and your clients – but never sacrifice speed for quality.
  • Options to scale: Do you have the ability to scale up or scale back your services as you require? As your business grows, you may need to increase the scale of your handwritten notes. Or, as seasons change, you may need to scale back from time to time. Find a service that’s flexible with your needs, so if you decide to start up your very own Weichart franchise, the service can match the changing demands.
  • No hidden fees: You want to work with a transparent service regarding the price for handwritten notes. You don’t want to be surprised by hidden fees like postage, processing, or handling. This makes it harder for you to stay on budget.
  • Move into premium services: Are there premium services available if you would like to upgrade? What are these premium services? Make sure you understand what your options are.
  • Free app: Is there a free mobile application you can use? This may make the process more convenient. That way, you can order notes even when you’re on the go.
  • Ability to include collateral: Gift cards, coupons, gift certificates, candles, and more – can you add something special and unique with your handwritten notes?
  • Personal account manager: Do you have a personal account manager to walk you through the process? An account manager can help you find exactly what you’re looking for by reviewing size options, font types, color schemes, the material used to mail your notes, and shipping choices.

Remember that trained professionals are willing to help you customize a strong handwritten marketing campaign for your real estate marketing products.


Tips for Getting the Best Traction with Handwritten Marketing


woman in purple shirt holding sign that says contact me

There are many advantages to handwritten notes for real estate; however, if you want to get the most out of your handwritten notes, you need to keep several things in mind.

  • Not every note should seek a sale: Even though you would like to make a customer out of everyone who opens your note, not every note you write should seek a sale. Remember that real estate typically has a longer conversion cycle. Therefore, you have to be patient. You want your notes to build a relationship. Eventually, it may be time to convert the recipient into a client; however, you probably shouldn’t try to do this with the first note. Express an interest in the client’s needs. Take the time to get to know them before you try to make a sale.
  • Always include a QR code: QR codes are great because the recipient can scan the code with their phone camera and open a website. You don’t have to worry about the URL being hard to read or making mistakes when typing it in. QR codes can be used to set up appointments, take a look at featured listings, check out custom MLS search results, and more.
  • Dedicate time to researching a farm before sending out handwritten postcards: Real estate farming is a powerful tactic, but you have to put in the time. There’s nothing worse than sending what looks like an AMAZING handwritten note, only to have everyone in the area that could have quickly been brought into your sphere immediately throw it in the trash because you sound like an outsider. Your farm is your family.

You can also narrow down your target market, segmenting them into specific niches or silos. Then, for each audience, you can include a particular QR code.

If you’re into luxury real estate like Corcoran and you’re sending out handwritten notes to people in your sphere looking for houses valued at $1 million more, you might want to include one QR code. Then, if you have another segment looking at houses valued at $250,000 to $500,000, you might want to include a different QR code.


Handwritten Notes for Real Estate: Triggers


woman writing thank you on a note card

What types of triggers can you set up when using handwritten notes for real estate agents? You can use these letters to:

  • Attract leads and build relationships: Handwritten notes can help you attract leads and build relationships because they demonstrate you’re taking the time to develop a real connection with your prospects. Maybe you send a note to the listing broker to thank them for a great transaction – thus establishing a connection that could be beneficial for you both in future transactions.
  • Prospecting new clients: If you know there’s a hot market, you may want to reach out to people in that area, seeing if they are interested in your real estate services. Handwritten notes can help you stand out from other agents sending emails and canned messages.
  • Handwritten thank-you notes: If a potential client takes the time to meet with you, make sure you tell them you appreciate their time with handwritten thank-you notes. Provide them with a link to your website or social media pages where they can learn more about you.  According to Psychology Today, “most people undervalue the benefits of handwritten thank-you notes.” Research says most people end up feeling extreme gratitude toward the sender.
  • Buying or selling a home: If someone is interested in buying or selling a home, handwritten notes can provide them with evidence of your prior successes. Always include links to your results. You may want to have a QR code that takes them to a testimonials page. Just one sale a year covers the price for handwritten notes in most cases.
  • Encouraging a client: There will be bumps along the road in all home sales and purchases. When something comes along and trips things up, send a note to your client with words of encouragement. You want them to stay with you through to close.
  • Opening an escrow account: When a home hits escrow, it’s a huge milestone in the buying and selling process. Congratulate the client and remind them of the remaining steps before closing.
  • Time to close: It can take a while to go from an accepted offer to a closed sale. When it’s finally time to close, send handwritten thank-you notes to your clients. A handwritten note can show them you appreciate their patience and business.
  • A deal falls through: If a deal falls through, a client can be frustrated. Send a note to console them. Lay out the next steps you have in mind and set up a time to chat.
  • Expired listings: Expired listings are the perfect opportunity to swoop in and show a frustrated seller how YOU will get the home sold. The morning hot sheets will give you a list of fair game properties. Sending a handwritten note is only the first step. You have to really get into why the house didn’t sell when listed prior and be ready to explain to the homeowner how you’re going to make sure it sells this time.
  • Once the sale has closed: After the sale has closed, send congratulations or handwritten thank-you notes to the clients for sticking with you. Remind them that you’re always available if they have any future questions or concerns. Furthermore, encourage the client to refer people to you who may be interested in real estate services and leave a review on someplace like Zillow.
  • Happy Anniversary: If it has been a year since one of your clients moved into their home, send them a personalized note. Remind them that you’re always available. If you’re a member of a team like RE/MAX or Century 21, adding that logo to the card may help remind the buyer who you are.
  • 10th Anniversary of a sale, time to upgrade?: Once it has been ten years since you helped the client move into a home, send them another handwritten note, suggesting it may be time for an upgrade, particularly if their family is growing. A handwritten note could win you another listing.

These are just a few of the situations where you may want to send a handwritten note to one of your prospects or clients.


Real Estate Coaches


Suppose you’re looking to learn more about real estate and real estate marketing products. In that case, there are coaches with some fantastic industry knowledge, probably because they have centuries in the game between them.

Some started as a buyer’s agent, then moved into coaching, and others worked for years as a listing broker only to find their passion was in teaching. They come from all walks of life but have unique talents that make them stand out in real estate.

Bernice Ross: Bernice Ross is a nationally syndicated author, trainer, speaker, and columnist with more than 20 years of experience in the industry.

Bob Corcoran: Bob Corcoran has a track record of more than 30 years of taking average real estate agents and making them pros.

Brian Buffini: Brian Buffini runs Buffini and Company, one of the largest real estate consulting companies in North America.

Bruce Keith: Bruce Keith is one of the leading real estate coaches in North America with 27 years of experience.

Candy Miles Crocker: Candy Crocker is a trained real estate coach who has experience helping agents work through the most challenging problems.

Craig Proctor: Craig Proctor has a unique coaching style that is great for agents who are looking for a way to stand out.

Dianna Kokoszka: Diana is one of the strongest real estate coaches in the industry, with experience in various markets. She has experience as a team leader at Keller Williams Realty in Denver and pioneered advanced documentation systems for real estate agents.

Dirk Zeller: Dirk Zeller is a real estate trainer, coach, and CEO who helps agents sell 150 or more homes per year, working four days per week. Zeller’s clients include agents from Century 21, Coldwell Banker, and Prudential Real Estate.

Floyd Wickman: Floyd Wickman has his own program and coaching style, called R Squared Coaching, that seeks to help agents connect with clients in a personal way. Wickman has worked with HER Realtors, Century 21, and Berkshire Hathaway HomeServices.

Jerry Bresser: Berry Bresser provides a suite of unique real estate coaching tools, marrying technology and real estate to help agents become more efficient.

Joe Stumpf: Joe Stumpf is the founder of By Referral Only, a company he started in 1988 that has become one of the biggest programs in the country.

Julie Youngblood: Julie Youngblood has consistently been ranked in the top 50 in real estate production by the Wall Street Journal.

Ken Goodfellow: Ken Goodfellow is acclaimed as one of the top real estate agents and coaches in the industry who has experience with homes of all prices.

Lee Davenport: Learn with Dr. Lee is a unique real estate coaching program that helps agents close deals in record time.

Mike Ferry: Mike Ferry works with new and experienced agents, tailoring strategies to help agents increase production.

Mike Stott: Mike Stott is a certified real estate coach with ICF and PCC certifications. He has experience selling real estate in competitive markets, including Hawaii.

Richard Robbins: Richard Robbins has global real estate experience, using this background to inform his coaching strategies.

Rob Vivian: Rob Vivian runs Rob Vivian Coaching and Training, focusing on engaging, motivating topics that leverage social media to grow real estate.

Steve Shull: Steve Shull played for the Miami Dolphins before becoming a real estate coach, helping agents do more for their clients.

Tim and Julie Harris: This real estate team has already helped thousands of realtors develop road maps and scripts for success with unique training programs. The team was named a top influencer by eXp Realty. They worked alongside realtors from Berkshire Hathaway HomeServices, Sotheby’s International Realty, and eXp Realty.

Tom Ferry: Tom Ferry is recognized as the top educator in real estate. His programs and live events will take agents to new heights.

Tom Hopkins: Tom Hopkins is a legendary sales trainer who has success in various industries, including real estate, working since 1976. His training system is exclusively offered through eXp Realty.

Tony DiCello: Tony DiCello is a real estate coach, business coach, and keynote speaker who has earned the title of Master Coach at Keller Williams.

Travis Robertson: Travis Robertson has been ranked as the top acceleration strategist in the world of real estate. He’s worked with agents from Century 21 and Coldwell Banker.

Verl Workman: Verl Workman runs Workman Success Systems, which uses a unique strategy to help agents sell homes in record time. Agents associated with Workman Success Systems have been named leading realtors by RE/MAX and Keller Williams.

These coaches offer excellent advice on starting, growing, and evolving your real estate business to reach new heights.


Automate Where You Can


word automation with doodles representing marketing tactics

There’s no doubt you want to automate as much of the information-gathering process as possible when you’re learning about your target market. There are tons of excellent tools out there like PropertyShark, Remine, PropertyRadar,, Follow-up Boss, and Attom Data, to name a small few. (Audience has no affiliation or professional relationship with these suggestions.)

Each offers critical information you can use to really dig into an area and contact the people most likely to convert.

PropertyShark: PropertyShark offers detailed data on hundreds of thousands of individual properties throughout the United States. Enter a specific address for a complete report, including property details, ownership information, sales history, title document history, property taxes, assessment history, and neighbors. Enter a zip code for a broader look at specific areas and properties within those areas. PropertyShark offers some information free, but you’ll need to upgrade to Pro to take full advantage of available data.

Remine: Remine is designed to pull data from many outside sources to create an all-inclusive database for more than 150 million properties and counting. The service pulls from MLS data, publicly available consumer information, and public records to create a platform with real estate geo-farming features. When you join Remine, you’re given an Agent Invite Code that your clients can use to access the service making for a VIP experience.

PropertyRadar: PropertyRadar is excellent at providing contact information for property owners. Simply outline the area you’re looking to scout and create a list of properties. Now you have names, addresses, email addresses, social media accounts, and more, for everyone. PropertyRadar also comes with a mobile application so you can get information about any address on the go. Do you want to know which properties will be listed for sale BEFORE they’re listed? offers that insight thanks to AI technology. According to the company, “Finding sellers is hard. Artificial intelligence makes it easy.” There’s power in having a database of sellers who will be looking to list in the next three to six months and all the information you need to craft a highly effective, personalized handwritten note of interest before THEY even know they want to list. even offers to update (or REfresh) information in your existing contact database.

Follow-up Boss: Follow-up Boss is a service that helps when you’re handwritten notes campaign hits lightspeed. The service works for CRM, marketing, reporting, and lead generation. Follow-up Boss easily integrates with other platforms like G Suite, Office 365, Zapier, and many others.

Attom Data: Attom Data is another service that offers property data on millions of US parcels. The company recently acquired a boundary company specializing in providing information on “geographic boundaries for neighborhoods, school attendance zones, parcels, subdivisions, and more.” It sounds like Attom Data is working on establishing a stake in the real estate farming arena.

Now you have all this information on handwritten marketing, but what exactly are you supposed to write to people?


4 Sample Templates to Better Communicate With Clients


We all run into writer’s block from time to time. The best quality services offer sample templates as part of the price for handwritten notes. Even better, find a service willing to craft several personalized examples for you to choose from.


1. Realtor First Outreach Attempt


Hi *contact first name*,

You may be surprised to receive this note. I hope it shows not only my sincerity but also the need we have for good quality homes.

2020 was a superb year for the market; we closed {example_address} at {sold_price} & have {second_example_address} under contract. Since those ideal homes are getting harder to come by, I am reaching out to you!

Please let me know if you have 5 minutes for a chat to discuss any opportunities that may exist to sell your home at an irresistible price.


*signature here* 



2. Realtor Follow-Up – Second Outreach Attempt


Hi *contact first name*,

Unfortunately, I was not able to reach you with my first note, but I hope my persistence will pay off.

Relocations from the North East have been overwhelming and 2020 has been a superb year for the market (my team closed $150M in transactions this year). Since those ideal homes are getting harder to come by, I am reaching out to you!

I’d love to have 5 minutes for a chat to discuss any opportunities to sell your home at an unbelievable price.


*signature here*


3. Realtor Follow-Up – Final Outreach Attempt


Dear *contact first name*,

The third time is a charm, and therefore, I am trying one more time to reach you regarding your property.

I’m currently receiving at least 5 serious leads per day of relocating families looking for good-quality homes near {city} best private schools. I would like to ask you once more if you would entertain a conversation about selling.

Please let me know if I can have just 5 minutes of your time for a chat.


*signature here*


4. Realtor One-Off – Buyers Missed Out on a Home


Hi *contact first name*,

My friends & buyers, {name 1} & {name 2}, missed out on buying a home on {known_street_name} & I am trying to find an alternative solution for them.

My client wants to live in {neighborhood} & I think your home is a good fit. Please let me know if you’d entertain a conversation.

This is a sincere note & I have an enthusiastic buyer. If you look me up, you’ll see I’m a highly established Realtor in {city} & also a {professional_accomplishment}.


*signature here*


You can also find sample templates for handwritten thank-you notes, new community announcements, handwritten notes for real estate brokers, and more.

And while handwritten notes for realtors are often used in real estate farming and new listings, they’re also deadly effective when contacting a buyer’s agent or listing broker that’s been seemingly impossible to connect with. Maybe you’re trying to get through to a top realtor at Weichart, Douglass Elliman, or Compass – a handwritten note will get their attention.


Get the Most out of Handwritten Marketing


Even though the housing industry can be competitive, there’s a way for you to set yourself apart with handwritten notes for real estate agents. People simply value a handwritten note more than an email or a text message.

So set yourself apart, learn a new way of communicating, and you’ll soon find that whether you’ve got a team behind you at HomeServices of America or you’re ready to start your own Weichart franchise, the return on investment with handwritten marketing is unmatched.

If you learn how to use customized, handwritten services, particularly those using advanced AI for production at scale, you can save time on your handwritten notes for realtors.

You’ll develop the robust, personalized relationships you need with a prospect, client, listing broker, buyer’s agent – anyone who’s involved in the buying and selling process.

Today, it’s crucial for real estate agents to connect with people in an honest, raw, transparent way.

Real Estate Marketing Q&A

What are the 4 P's of marketing in real estate?

Real estate is an ever-changing industry, and mastering the four P’s – People, Price, Promotion, and Product – is often a key to success.

People: It is essential to build trust with tenants and understand their needs and concerns so that they feel valued in their experience.

Price: Finding the right balance between affordability, profits, and quality of service is essential for long-term tenant retention.

Promotion: Keep up on marketing efforts such as online visibility or word-of-mouth to help draw in potential customers.

Product: Consider how you can differentiate from competitors through product enhancements or customer service offerings. A clear understanding of the market landscape will ensure optimal pricing while avoiding undercutting.

While widely known and revered in our industry, mastering these four concepts is frequently the elusive key to success at a property. These four approaches are commonly known as the 4 P’s of property management: People, Price, Promotion, and Product.

What marketing works best for real estate agents?

A mobile-friendly real estate website is essential for connecting with customers in today’s digital world. Ensuring your website is optimized for mobile devices will help you reach more potential clients and create an optimal customer experience.

For effective real estate email marketing, you should use a tool to customize and segment your recipient lists and schedule messages. Establishing a consistent email cadence and automating certain emails will help further streamline the process.

Content marketing can be a strong tool for engaging with potential clients on the web and growing brand awareness. Consider creating an editorial calendar that outlines topics and deadlines to make content marketing easier. You could also consider partnering with local influencers or guest writers who could contribute content related to the real estate industry.

A primary social media channel for your real estate brand is also important as it helps boost online visibility and build stronger relationships with existing or prospective clients. Setting up automated posts or using scheduling tools can help ensure that your brand regularly updates its social media channels to stay top of mind.

Updating your real estate agent listings and reviews regularly also helps keep information current so customers can access accurate data when making decisions about buying, selling, or renting a property with you. Make sure that all contact information is up-to-date and solicit feedback from past clients – this will likely encourage people to write positive reviews about their experience working with you or your agents.

Do real estate agents need marketing?

As a real estate agent, it’s essential to prioritize customer satisfaction and make sure they have the best experience possible throughout their home-buying or home-selling journey. A carefully crafted marketing plan can help you maintain smooth operations and satisfy your clients.

Your real estate marketing products should include strategies for targeting prospective customers, branding, developing lead-generation campaigns, setting up trackable goals and metrics, optimizing content for SEO purposes, and more.

Additionally, you could consider using social media channels to reach out to potential clients and actively engage with them to boost brand recognition. Keeping track of how your campaigns perform with analytics tools will also help you determine which strategies work best in achieving your goals.

How can I impress a real estate client?

As a real estate agent, building trust and demonstrating your knowledge of the property you pitch is essential.

While talking to clients, back up your conversations with facts and figures so they can feel reassured in their purchases.

Make sure you are well versed in the property’s different aspects– market valuation, mortgage details, tax information, and more.

Being able to talk confidently about the pros and cons of properties you offer will give customers more assurance that they can make an informed decision.

How do I market myself as a real estate agent?

Create a website to showcase your services and establish a solid online presence.

Develop a blog to post relevant content to help you build trust with potential customers.

Set up email marketing campaigns to maximize lead generation efforts.

Employ virtual staging to allow clients to visualize how their space could look before committing financially.

Try experiential marketing methods like hosting events or giving away promotional items to engage prospects.

Partner with local businesses can be beneficial in getting referrals and generating more leads.

Utilize paid Instagram promotions can help your posts reach a wider audience by targeting the right demographic.

Use drone photography is an effective way to capture eye-catching aerial shots which can draw attention quickly.