Update: June 15, 2022 Jesse Stein Jesse has founded, operated and sold multiple Internet-related ventures over the last 20 years. As the founder of Audience.co, he is passionate about combining digital excellence with direct handwritten mail to build lasting customer relationships.

Handwritten Notes for Roofers: Hammer the Competition

handwritten notes for roofers

It’s no secret handwritten notes are a powerful marketing tool. In fact, studies have shown handwritten notes have a higher open and response rate than emails or other digital communications.

And when it comes to roofing businesses, handwritten notes can be a great way to stand out from the competition. The notes help you build relationships with your customers and show you’re willing to go the extra mile to provide excellent service.

Let’s start by discussing the different types of handwritten notes for roofers.

Types of Notes for Roofers

Three Types of Handwritten Notes for Roofers

Printed as if it were handwritten.

If you’ve ever seen a note printed but appears to be written by hand, you might be wondering what it means. The use of this printing technique can enhance the appearance of text and make it more personal or friendly. 

You can achieve the handwritten look in a few ways, but the most common method is to use a font designed to resemble handwriting. Fonts of this type are often used in informal documents like invitations. Printed “handwritten” notes will not pass as being authentic.

Handwritten signature on a typed note.

With handwritten signatures on typed notes the signature might just be a way to personalize the note if it’s simply a copy of the person’s actual signature. Alternatively, if it’s written out by the person, it may be interpreted as a more personal, intimate note than a typed one without a signature. 

In either case, a handwritten signature on a typed note shows the sender put at least some effort into making the note memorable. As is the case with printed notes that look like handwriting, signed typed notes aren’t as effective as real handwritten notes.

Automated handwritten notes using real pens.

An automated handwritten note can make a huge difference in any situation, from thank-you cards to note cards promoting your business. You show you care about someone by taking the time to do something as simple as writing out a message by hand, which creates a feeling of warmth and connection. 

Additionally, it allows you to add a personal touch often lacking in digital communication. Finally, it’s a great way to make your message stand out from an inbox full of emails and ads. These are perfect handwritten notes for roofers.

Why are Handwritten Notes so Effective?

Why are Handwritten Notes for Roofers so Effective?

Open and engagement rates are higher for handwritten notes.

There’s something special about a handwritten note. In a world of emails and text messages, a handwritten note stands out as a thoughtful, personalized gesture.

A study published in the Journal of Consumer Psychology found people who received a handwritten note were more likely to respond positively to a request or call to action.

The researchers believe the personal touch of a handwritten note makes people feel appreciated and valued, which encourages them to reciprocate with positive actions of their own.

So if you’re looking for a way to improve your open and engagement rates, consider sending a handwritten note instead of an email next time.

Handwritten envelopes are given to decision-makers.

This is especially important for commercial roofing. A handwritten envelope (with a USPS stamp) looks like a personal piece of mail. The mail sorters for large companies will always forward a handwritten envelope to the recipient. Even if that recipient is the CEO. 

Sorters have no idea who that handwritten note is from. It could be a parent, aunt, colleague, or old friend and the last thing they want is to be fired because they threw out an important personal letter. 

This effect happens in the home, as well. When we get the mail, we may throw away flyers and junk mail, but we pass along a handwritten envelope to the family’s decision-makers. 

Human connection is needed, and mailboxes are empty.

According to the US Postal Service, the average American receives ten pieces of handwritten mail each year. However, most people receive about 100 emails a day (on the low end), which adds up to 36,500 a year. It’s becoming rarer and rarer to receive handwritten notes, so they catch the eye in the mailbox.

It’s also important to think about how the pandemic affected all kinds of people. Living in isolation for extended periods can cause long-term problems. Isolation can alter your perspective on life. That was the case with Covid-19. In the absence of any other form of communication with the outside world, you eventually get tired of electronic messaging. Consumers need handwritten notes. 

People often save handwritten notes.

A pen was put to paper by someone. The message was personalized, not just another generic letter. Handwritten notes are cherished by people because they recognize the attention and time it took to write them, thus bonding them to the sender. The reason they treasure handwritten notes is they represent a unique sentiment.

Enhance trust and value.

Furthermore, handwritten notes have a powerful emotional component that contributes to your brand while also building trust with the recipient. There will come a time when the reader realizes someone thought of them, wrote a personal note to them, and addressed their envelope by hand. 

A personal connection to your brand increases consumer trust because it lends credibility to your message and makes it more valuable.

What to Look for in a Handwriting Service

What to Look for in a Handwriting Service

Quality materials.

The paper used for handwritten notes for roofers should be thick and durable, so it doesn’t bend or tear easily. It’s also important the colors are rich and vivid, and the writing is sharp. Last but not least, make sure the card stock is acid-free, to prevent it from aging prematurely.

Choices for handwriting.

When a handwritten notes service offers handwriting styles, it means you can choose from different types of handwriting to create your notes. This is an effective way to personalize your notes to follow your brand voice.

Personalization.

Personalization is the process of customizing a message or experience for a specific individual. This can be done by tailoring the content, tone, or delivery of the message to fit the unique characteristics of the recipient. There are many ways to personalize a message. You can use variables such as a person’s name, location, interests, etc., to make the message more relevant to them. 

Utilizes Forever stamps.

A Forever stamp gives the appearance of a personal handwritten note because it’s an adhesive stamp that’s not pre-printed with a denomination. It’s personalized in the sense the user has to select the amount of postage needed and affix it to the mailpiece. This makes it look like you took care in selecting the stamp and added extra effort to send your message.

Process turnaround time.

There are a few things to look for when judging a service’s turnaround time. First, you want to see if the company is responsive to customer inquiries. If it takes them a long time to answer questions, people aren’t likely to use the services. Second, you want to see if the company will meet deadlines. If they’re constantly missing their own deadlines, that’s a red flag. 

Finally, you want to see the company is transparent about its turnaround times. If they’re not clear about how long it will take them to complete a project; another strike against them. In short, you want a company that’s responsive, reliable, and transparent.

Scalability options.

When a company “scales” its marketing campaign, it’s essentially ramping up its efforts to reach a wider audience. This could involve significantly increasing your ad spend, expanding your geographical target area, or using more aggressive tactics. The goal is to grow the campaign’s reach and impact to attract new roofing customers or business. 

Of course, simply scaling up your marketing campaign isn’t enough – you also need to make sure it’s successful to see a return on your investment. Therefore, it’s important to track your progress and key metrics (such as QR-code scans) along the way. Only by doing this can you ensure your scaled campaign is actually being effective and achieving its desired results.

No hidden charges.

No hidden charges means the price you see is the price you pay. There are no additional or unexpected fees tacked on at the end. This includes shipping, handling, or taxes. When a company advertises “no hidden charges,” it’s a guarantee you won’t be hit with any unpleasant surprises when placing your order.

Capacity to include collateral.

There are a few different ways to think about collateral in handwritten notes. Collateral can be broadly defined as any form of supporting information or material that’s provided along with a primary message. Collateral may take the form of overt marketing materials, such as business cards, pictures, or gift cards.

The key thing to keep in mind is collateral should always be relevant and useful to the audience. It should never be included simply for the sake of padding out a message. The goal is to provide recipients with something that will enhance their understanding of and engagement with the primary message.

A quality handwritten notes service will offer to warehouse and add collateral to each handwritten note. 

Account manager.

An account manager can help you with a number of things when you’re using a handwritten notes service. They can help you set up your account, explain how the service works, and give you tips on how to use it most effectively. 

They can also help you troubleshoot any problems you encounter, and provide support if you need it. Having an account manager to help you get started is a smart move to make sure you get the most out of your a handwritten notes service.

Get Traction With Handwritten Notes

Tips to Get the Best Traction with Handwritten Notes for Roofers

Not all notes should seek a sale.

There are a few reasons why not all handwritten notes for roofers should seek a sale. First, if all of your customer communications are overtly sales-focused, customers will start to tune you out and eventually become less likely to buy from you. Additionally, if you bombard your customers with too many sales messages, they may come to view your brand as being pushy or aggressive—and no one wants to do business with a company seen in such a negative light.

Instead, try mixing up your communications with a healthy balance of product information, helpful tips, and occasional reminders about special deals or discounts. This approach will help keep customers informed and interested without making them feel harassed or pestered.

Include a QR code on all of your materials.

QR codes are an efficient way to track marketing performance and can provide valuable insights for roofers. By tracking how many people scan a QR code, roofers can gauge the reach of their marketing campaigns and better understand which techniques are most effective. 

Additionally, QR codes can track conversions by measuring how many people scanned a code and then took the desired action (such as setting up a consultation). This information can help roofers optimize their marketing efforts to improve results. Overall, QR codes offer a versatile and powerful tool for tracking marketing performance and understanding customer behavior.

Research your target audience.

Before launching any marketing campaign, it’s important to research your target audience and understand their needs, wants, and behaviors. This will help you create messaging and strategies that resonate with them and ultimately drive results.

Some things to consider when researching your target audience include:

  1. Who is your target customer?
  2. What are their demographics (age, gender, location, etc.)?
  3. What are their interests?
  4. What are they looking for in a product or service?
  5. How do they like to be communicated with (written, oral, visual, online)?
  6. What media channels do they use most frequently?
Roofing Triggers for Handwritten Notes

Roofing Triggers for Handwritten Notes

New Construction

In any roofing company, new construction homes are an important target market. There are several reasons for this. First of all, new construction homes provide roofing companies with a steady stream of work. As soon as one house is completed, there’s another one being built. This means roofing companies can count on a consistent flow of business. 

In addition, roofing companies can sometimes charge more for their services when working on new construction homes. Homeowners are often more willing to pay for upgrades and premium materials when they are building a new home. 

Home Renovation

For roofing companies, marketing to homeowners planning home renovations can be a solid strategy. Home renovations are often a trigger for roof replacement, as homeowners take the opportunity to update their homes and make improvements. By reaching out to homeowners planning renovations, roofing companies can get their name in front of potential customers and increase the chances of getting the job. 

Additionally, roofing companies can offer special deals or promotions to homeowners who are renovating, which can further increase the likelihood of winning the job. For roofing contractors, marketing to homeowners planning home renovations can be a smart way to generate new business.

Home Upgrades

Homeowners planning upgrades are an important target market too. After all, many home upgrades involve work on the roof, and roofing companies can provide the materials and labor necessary to get the job done. Plus, homeowners are typically willing to invest a significant amount of money in their upgrades, making them an attractive target for roofing companies. 

Before Storms

As any roofing contractor knows, storms can be a busy time for business. Homeowners often need repairs or replacements after high winds or hail damage. As a result, roofing companies often see an influx of work after a storm. However, roofing contractors can benefit from marketing to homeowners before a storm hits. 

By reaching out to homeowners in advance, roofing companies can build relationships and trust. Homeowners are more likely to call a roofing company they are familiar with when they need repairs, rather than searching for a new contractor after the storm. As a result, roofing contractors who market to homeowners before storms can generate more leads and ultimately grow their business.

After Storms

In the aftermath of a major storm, roofing companies face a unique challenge. On the one hand, they are inundated with requests for repairs and replacements. On the other hand, they are competing against a wide range of other companies all vying for the same business. In this situation, smart marketing can be the difference between success and failure.

One of the most effective ways to market in the aftermath of a storm is to target homeowners directly. This can be done through door-to-door canvassing, direct mailings (think handwritten notes), or even targeted online advertising. 

The key is to focus on the needs of homeowners in the immediate aftermath of a storm. They will be looking for roofers who can provide prompt service, competitive prices, and quality workmanship. After a storm, roofing companies can differentiate themselves from the competition by marketing to homeowners directly.

Roofer Note Templates

Handwritten Notes for Roofers: Sample Templates

General Templates

Hello FIRST_NAME,

If you’re in need of a new roof, or any other home repairs, Mr. Roofer’s here to help. We provide roofing services for all a homeowner’s needs: before storms, after storms, home renovations, upgrading – we do it all!

We have years of experience in the roofing industry and our team of professionals are ready to help you with your next project. Contact us today for a free consultation! We’d be happy to answer any questions you may have.

Sincerely,

Mr. Roofer

_____

Hi FIRST_NAME,

I hope this note finds you well. I’m reaching out because we provide a service I think would be a perfect fit for you. We’re Mr. Roofer, and we offer roofing services for all your needs- before storms, after storms, home renovations, and even upgrades.

No matter what the need is, we have you covered! We pride ourselves on providing top-notch customer service, and our team of experienced professionals is ready to take on your project.

Would you be interested in hearing more about what we have to offer? I would be happy to answer any questions you have. Let me know. Thank you for your time!

Sincerely,

Mr. Roofer

_____

Hi FIRST_NAME,

It’s that time of year again when the weather takes a turn for the worse and starts to wreak havoc on our homes. Roofing problems are one of the most common issues homeowners face this time of year.

If you’re in need of a new roof or some repair work done, Mr. Roofer is here to help! We’re experts in all things roofing and have been serving local homeowners for 25 years.

We’d love to come out and take a look at your home and see if we can offer you a solution that fits your needs and budget. Contact us today for a free consultation!

Sincerely,

Mr. Roofer

_____

New Construction Templates

Hi FIRST_NAME,

I’m contacting you because I noticed you’re building a new home. I wanted to offer my services as a roofing expert for your project.

My name is Mr. Roofer and I’ve been in the roofing business for over 10 years. I specialize in new home construction and would love the opportunity to work with you.

Please let me know if you’re interested and we can schedule a time for me to come by and talk to you about what you need in more detail. Thank you for your time!

Sincerely,

Mr. Roofer

___

Hi FIRST_NAME,

I hope you’re having a good day. I’m with Mr. Roofer and we offer our roofing expertise for new home construction. We’d love to be a part of your next project!

We’re the best in the business and have a long history of satisfied customers. Our team is experienced and qualified to take on any job, big or small. We guarantee quality workmanship and materials on every job we do.

Please let me know if you need any more information or if you’d like to schedule a time for us to come by and give you a free estimate. We look forward to hearing from you soon!

Sincerely,

Mr. Roofer

_____

Hi FIRST_NAME

Here’s hoping all is well with you. I’m reaching out because I noticed you’re in the market for a new roof. Allow me to introduce myself; my name’s John and I’m the owner of Mr. Roofer, a leading roofing company in your area.

Mr. Roofer offers its roofing expertise for new home construction and we’d love to have the opportunity to give you a quote for your upcoming project. We pride ourselves on our superior workmanship and customer service and we believe we’d be a great fit for you.

If you could take a few minutes of your time to fill out our online form, we’ll be happy to send you a free estimate.

Sincerely,

Mr. Roofer

Home Renovation Templates

Hello FIRST_NAME,

Greetings and best wishes to you. I’m a representative of Mr. Roofer, a company offering roofing expertise for home renovations. We’re interested in working with you to provide our services for your next project.

Our team is experienced and qualified in all aspects of roofing, from installation to repairs. We’d be honored to work with you on your upcoming renovation plans. Please don’t hesitate to contact us if you have any questions or would like a quote.

Thank you for your time,

Mr. Roofer

_____

Hi FIRST_NAME!

If you’re looking for a reliable roofing company to help with your home renovation project, look no further than Mr. Roofer. We offer our roofing expertise for residential and commercial properties.

We understand finding the right roofing company can be a daunting task, so we put together a few of our most popular services to help make your decision easier. Take a look:

  • Roof Installation
  • Roof Replacement 
  • Shingle Repair 
  • Skylight Installation 
  • Gutter Cleaning 

All of our services are backed by our quality guarantee, so you can be sure you’re making the best decision for your home. Ready to get started? Contact us today!

Sincerely,

Mr. Roofer

_____

Hi FIRST_NAME,

We’re Mr. Roofer, a roofing company that offers its expertise for home renovations.

We noticed you are planning a renovation project soon, and we’re eager to offer our assistance. Our team is experienced in all types of roofing projects and can provide a free consultation to show you how we can help.

Would you be interested in meeting with us for a few minutes so we can discuss your project? We’d be more than happy to send over some of our previous work as well.

Thank you for your time,

Mr. Roofer

Home Upgrades Templates

Hi FIRST_NAME,

Hope everything’s going well for you. I’m reaching out because I noticed your home could use a little upgrade in the roofing department. It’s not a big job, but it’s one Mr. Roofer is more than capable of handling for you.

I’ll be blunt: we’re the best in the business, and our prices are unbeatable. You can see for yourself by checking out our website. We offer free quotes so there’s no risk involved on your part.

So what do you say? Are you interested in working with Mr. Roofer? We’d love to hear from you!

Best,

Mr. Roofer

_____

Hi FIRST_NAME,

Are you considering upgrading your home’s roofing? Mr. Roofer is a reliable and experienced contractor who can help with any roofing needs. We offer a variety of services, including:

  • Replacing old or damaged roofing
  • Installing new shingles or tiles
  • Adding insulation to improve energy efficiency

Get a free quote today by visiting our website! We look forward to helping you upgrade your home’s roofing.

Sincerely,

Mr. Roofer

_____

Hey FIRST_NAME,

I hope this note finds you well during these colder months. I’m reaching out because I believe Mr. Roofer can be of assistance with your home improvement needs.

Mr. Roofer is a full-service roofing company that offers its expertise for all types of home upgrades, including new roofs, roof repairs and replacements, gutter installation and more. We pride ourselves on our commitment to quality workmanship and customer service, and we’re confident we can deliver the same high level of satisfaction to you.

Would you be interested in scheduling a free consultation? We can discuss your specific needs and see if Mr. Roofer is the right fit for you. Thank you for your time, and we look forward to hearing from you soon!

Sincerely,

Mr. Roofer

Before Storms Templates

Hi FIRST_NAME,

I’m not sure if you’re aware, but there’s a big storm coming this way. I hope you and your family stay safe and sound.

It’s times like these we need a reliable roofer to turn to. Someone who can help us before the storm, after the storm, during home renovations, or even when we’re just upgrading our home. That’s where Mr. Roofer comes in! We’re here to help homeowners with all their roofing needs.

Don’t wait until it’s too late! Contact us today for a free consultation. We’d be happy to help!

Sincerely,

Mr. Roofer

_____

Hi FIRST_NAME,

We’re Mr. Roofer, a company that provides services for all of your roofing needs. We know it’s important to be ready for storms, and we want to help you prepare!

Before a storm hits, call us for a free inspection. We’ll make sure your roof is in good condition and repair any damage.

If you’ve already been hit by a storm, don’t worry! We offer emergency services so we can take care of your roof as soon as possible.

In addition to our emergency and pre-storm services, we also offer home renovation and upgrade solutions. Whether you’re looking to update your roof or you need home repairs, we’re here to help!

Contact us today for a free consultation. We look forward to helping you prepare for the next storm!

Sincerely,

Mr. Roofer

_____

Hello FIRST_NAME 

It’s that time of year again! The leaves are changing and the weather is getting colder. As a homeowner, you know that means it’s time to start preparing your home for winter. One important part of preparing your home is making sure your roof is in good condition. 

Mr. Roofer provides roofing services for all a homeowner’s needs – before storms, after storms, home renovations, upgrading. We have a wide variety of services to choose from so you can find the perfect one for your home.

Don’t wait until it’s too late and your roof starts leaking during a storm! Contact Mr. Roofer today to schedule a free consultation and get started on preparing your home for winter.

Sincerely,

Mr. Roofer

After Storms Templates

Hi FIRST_NAME,

If you’re like most homeowners in the area, you’re probably concerned about the recent storms and their impact on your home. Not to worry! Mr. Roofer is here to help with all of your roofing needs before, during, and after a storm. We have extensive experience in roofing repairs and renovations.

We understand it can be difficult to find a reliable roofing company you can trust. That’s why we offer hundreds of testimonials across a variety of projects. We’re always here to help!

Contact us today for a free consultation!

Sincerely,

Mr. Roofer

_____

Hi FIRST_NAME,

I hope your home was spared from the storm. I was saddened to see the destruction it caused.

If you or anyone you know needs roofing repair services, please don’t hesitate to contact Mr. Roofer. We offer quick and easy solutions for roof repairs after storms. We understand a damaged roof can be a major inconvenience, so we work hard to make the process as smooth as possible for our customers.

Please don’t hesitate to contact us if you have any questions or need assistance with your roof repair project. We’d be happy to help!

Sincerely,

Mr. Roofer

_____

Hi there, FIRST_NAME!

I hope you and your family are safe and doing well after the storm. If you’re like the rest of us, I’m sure your home needs some repairs.

Mr. Roofer offers homeowners roof repair services after storms like this. We’re here to help you get your home back to normal as quickly as possible.

Please contact us to schedule a free inspection with one of our experts. We can’t wait to help you get your home back in order!

Sincerely,

Mr. Roofer

Recap: Handwritten Notes for Roofers

Taking Advantage of Handwritten Notes for Roofers

If you want to turn heads in the field of roofing, handwritten notes are the way to go. Personalized gifts remind your customers you care about them. Leaving them more likely to do business with you. 

The odds of a client remembering you increase when you send a handwritten note. It also shows you’re concerned with and interested in your customers since handwritten notes are more personal than any other type of communication. 

And, well, handwritten notes for roofers just work!