Update: November 19, 2022 Jesse Stein Jesse has founded, operated and sold multiple Internet-related ventures over the last 20 years. As the founder of Audience.co, he is passionate about combining digital excellence with direct handwritten mail to build lasting customer relationships.

10 Wildly-Effective Marketing Tactics to Partner With Notes

Do you reach out with handwritten notes plus other marketing tactics? There’s no doubt that handwritten notes are a powerful marketing tool. But they’re just one piece of the puzzle. If you want to see real success in your business, you need to be doing a lot more than just sending out handwritten notes. In this article, we’ll discuss 10 things you should be doing in addition to handwritten notes to take your marketing efforts to the next level.

Brand Identity

Build a Strong Brand and Identity

build a strong brand and identity

When you’re marketing a business, you need to spend the time to develop the strongest brand possible in your niche. You need to be sure that the public sees you as an authority in your field and that they understand what it is you do. One of the best ways to achieve this is through a comprehensive branding strategy.

This involves developing a unique logo, color scheme, and overall look and feel for your company. You’ll also want to create a set of marketing materials (e.g. website, brochures, business cards) that reflect your brand and help to promote it. Handwritten notes plus this brand identity work hand-in-hand.

Once all branding materials are complete, you have to stick with using the brand, exactly, on all types of communication. This will lead to brand familiarity which is where brand trust starts.

Some of the strongest brand identities in business today are Coca-Cola, McDonald’s, Apple, Starbucks, Uber and Airbnb. When you think of these businesses it’s easy to remember at least something about the brand.

For instance, Coca-Cola uses red, McDonald’s has the golden arches and Apple uses an apple. The point is, you know the brand by the marketing identity and the marketing identity by the name. 

According to HubSpot, “Having a brand identity doesn’t just make your product more memorable; it makes your brand more authoritative in the marketplace. A brand that establishes a face, and maintains that face consistently over time, develops credibility among its competitors and trust among its customers.” So, what you’re looking for are handwritten notes plus a strong brand identity. 

Marketing Plan

Develop a Comprehensive Marketing Plan

develop a comprehensive marketing plan

A comprehensive marketing plan is a must for any business. This document lays out all of the essential marketing tactics that you’ll be using to promote your company, including handwritten notes plus more. Having a solid marketing plan in place will help you stay on track and achieve your marketing goals.

Here are some examples of what you should include in a comprehensive marketing plan.

Online Advertising: Online advertising is a type of marketing that uses the internet to deliver promotional messages to consumers. This can be done in a variety of ways, including through search engine optimization (SEO), paid search, display advertising, email marketing, and social media marketing.

Public Relations: Public relations (PR) is the practice of managing the spread of information between a company and the public. It involves creating and disseminating content that promotes the company’s image and interests and engaging in activities that build positive relationships with the public.

PR is an essential part of any marketing strategy. It helps to create awareness for your company and its products or services, and it can also help to build a positive reputation for your brand.

Social Media: Social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers.

It’s a way to connect with people who may be interested in what you have to offer, and it allows you to build trust and credibility with them. When done correctly, social media marketing can be an incredibly effective way to grow your business.

Some of the most popular social media websites for businesses include:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest

Handwritten Notes: Handwritten notes are a personal and powerful marketing tool. They offer a unique way to connect with potential customers and build relationships with them. Handwritten notes, when utilized correctly, can be an extremely efficient and effective method to market your company and its offerings.

Podcast: In a world of constant noise and distractions, podcasts provide an intimate and engaging way to reach your audience. With the right marketing tactics, your podcast can become a powerful tool for building your brand and reaching new customers. How would you work handwritten notes plus podcasts? Maybe you could send a personalized note to each of your guests thanking them for their time. Or, you could send handwritten notes asking someone to be a guest on your show.

Blog: Blog marketing is the process of using articles as a marketing tool. By creating and publishing content on a blog, businesses can attract customers and leads, establish authority in their industry, and drive traffic to their websites.

There are a number of ways to use blogs for marketing purposes:

  • Publish content that is relevant to your target audience. Make sure the topics you cover are interesting and valuable to your readers.
  • Use keywords and SEO techniques to ensure your content is found by potential customers online.
  • Promote your blog content on social media and other online channels.
  • Interact with readers by responding to comments and questions.
  • Use call-to-action buttons and other forms of lead capture to gather contact information from readers.

Developing a strong blog marketing strategy is essential for any business looking to reach new customers online. By following the tips above, you can create a blog that attracts leads and drives traffic to your website.

Simply put, Laire Digital says great marketing is simple, intelligent, focused, and impactful.

Valuable Content

Create and Distribute Valuable Content

develop a comprehensive marketing plan

One of the best ways to attract attention to your business is by creating and distributing valuable content. This content could be in the form of blog posts, e-books, whitepapers, or videos. Remember we’re thinking handwritten notes plus instead of just handwritten notes.

The key is to provide something that’s truly helpful and interesting to your target audience. When they see that you’re providing high-quality content, content that they would otherwise pay to read, they’ll be more likely to share it with others and spread the word about your company.

This natural spread we often refer to as word-of-mouth (WOM) marketing. WOM marketing is 100% free and it’s more effective than most other forms of marketing because of the trust factor. People trust the opinions and suggestions of friends, family, even strangers when looking to make a purchase.

A great way to elevate your content marketing is to combine handwritten notes with your valuable content using a QR code. Handwritten notes plus a QR code that leads to truly amazing content score your business tons of trust and trust leads to more business, more sales, and better relationships with your customers.

Digital Marketing

Invest in Digital Marketing Technology

invest in digital marketing technology

Digital marketing technology is a great way to stay ahead of the competition. It allows you to automate many common tasks so that you can focus on creating high-quality content that will attract new customers and keep existing ones loyal.

Some examples of digital marketing technology include:

Email marketing software: Email marketing technology is designed to help companies send mass email campaigns. It enables businesses of all sizes to create beautiful, personalized emails that are delivered directly into the inboxes of their subscribers. 

We love the 1-2 punch of sending handwritten notes plus following up via email with a picture of the handwritten note and a subject line asking, “Did you get my note?” Some services include MailChimp, ActiveCampaign, HubSpot, and Drip.

Social media management tools: Social media management software is designed to help companies manage their social media accounts and keep track of how many people are following them, what type of posts they like/share/comment on, etc…

These technologies allow you to automate tasks such as posting content each day so that your audience always sees what’s new from you. When it comes to social media management, you can look into Hootsuite, Buffer, HubSpot, Zoho Social and Sprout Social.

Content marketing software: Content marketing technology is designed to help companies create and distribute content on their website or blog. These technologies allow businesses of all sizes to automate tasks such as posting high-quality articles.

Some of the options out there today for content marketing software include SEMRush, Ceros, ContentStudio and Wrike.

Lead Generation

Implement a Lead Generation System

implement a lead generation system

One of the best ways to attract new customers is by implementing an effective lead generation system. This will help you identify potential buyers and then nurture them into paying clients. If you’re already doing handwritten notes, you’ll probably already have a system in place.

The key is finding out what your target market wants so that you can create content specifically for them! For example, if someone is interested in buying a new car, you can create a lead generation system that offers them free ebooks or whitepapers about the latest car models.

Depending on the depth of information you’re able to collect on leads, you could take this to the micro-niche level. For instance, someone fills out a contact form asking about a 2022 Ford Mustang. The ebook or whitepaper can be centered on that make, model and year.

As Marketo puts it, “Lead generation is more than just getting people to visit your site. It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. And just like any tough job, lead generation requires the right tools–even for professional marketers.”

Handwritten notes plus lead generation, which we provide to our clients, is a necessary part of effective and successful marketing.

Market Research

Conduct Market Research to Understand Your Target Audience

conduct market research to understand your target audience

To create content that’s relevant and valuable to your target audience, it’s important to conduct market research and understand what they want/need. This can be done in a number of ways, such as conducting surveys, interviews, or focus groups. By understanding your target market inside and out, you’ll be able to create content that’s truly helpful and interesting to them.

You also need to know where they hang out online. You can best reach specific groups by using segmentation. Consider people over 40 who love arts and crafts may be more apt to visit Pinterest regularly than TikTok.

Online Ads

Make Use of Online Advertising Platforms

make use of online advertising platforms

Yes, we’re all about direct marketing, but handwritten notes plus online advertising takes your strategy to another level. Online advertising platforms are a great way to reach a large audience quickly and easily. These platforms allow businesses to place ads on websites that are relevant to their target market. For example, if you sell cars, you could place an ad on a website that’s dedicated to automotive news and information.

There are also social media ads. Social media advertising is a form of paid advertising that uses social networking websites as a platform to deliver marketing messages to users. Advertisers can target their ads to specific demographics, geographical areas, and interests.

There are tons of places to advertise online, including the most popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Others include Google, Bing, and YouTube ads.

SEO Techniques

Invest in Search Engine Optimization (SEO) Techniques

invest in search engine optimization seo techniques

Search engine optimization (SEO) is the process of improving the ranking of a website on search engines such as Google, Yahoo, or Bing. This can be done by optimizing the website content, titles, and meta descriptions so that they’re relevant to the keywords that people are searching for. By investing in SEO techniques, you can ensure that your website is one of the first results that people see when they conduct a search online for your niche.

We like how the Digital Marketing Institute puts it, “SEO is made up of multiple elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.” Handwritten notes plus SEO is even more effective.

Email Nurturing

Nurture Past Customers and Leads With Email

nurture past customers and leads with email

If you want to build long-term relationships with your customers, it’s important not just to win their business but also keep them coming back for more! One way of doing this is by sending emails on a regular basis, in addition to the follow-up emails you send after a handwritten note. Email contact reminds them about what you offer every now and then.

Handwritten notes plus email is something we suggest anyway. Send the handwritten note, wait a few days, then send an email with the image of the handwritten note to see if the lead received it. 

You can use an email marketing platform such as MailChimp or Constant Contact to automate this task and ensure that your emails reach the right people at the right time.

LinkedIn Connection

Connect With Leads on LinkedIn and Start a Conversation

connect with leads on linkedin and start a conversation

Handwritten notes plus LinkedIn is one of the most powerful tools for businesses when it comes to generating leads, especially if they’re looking for new talent. By posting regularly on LinkedIn, you’ll be able to reach out to people who might not have heard about your company yet but could potentially benefit from what it has to offer them.

We both know the power of handwritten notes. Receiving the note written with real pen and ink adds a personal touch to your consumer relationships, but you can’t rely 100% on them.

Now that you know how to take your marketing game up a notch, what are you waiting for? Get started today! With so many options available, the only thing holding back your success is time. So get out there and get busy with branding yourself or your product in an awesome way. You will thank yourself later when you’re reaping the benefits of this personalized approach. 

What did we miss? Let us know which other tips could help make sure your business becomes more successful than ever before!