Update: June 21, 2022 Jesse Stein Jesse has founded, operated and sold multiple Internet-related ventures over the last 20 years. As the founder of Audience.co, he is passionate about combining digital excellence with direct handwritten mail to build lasting customer relationships.

How to Send Thank You Business Cards to Customers

thank you business cards

Thank you business cards – we send them in good times and bad, for better or worse…you get the idea 🙂 Maybe you have experience sending out a handwritten thank you business card to an irritated customer. Or you’ve spent 20 years sending thank you business cards to employees on their birthdays. Now, imagine using that same emotionally-driven tactic to market to, nurture, and thank customers at scale. 

At the heart of emotionally-driven marketing is personalization. The marketing copy you use must be personalized to each recipient in a way that’s convincing. The reader has to feel like the thank you business card they’re holding is one-of-a-kind. And nothing says one-of-a-kind more than handwritten notes.

Types of Thank You Business Cards

Types of Thank You Business Cards to Choose From

Have you considered doing handwritten thank you business cards by hand? One card at a time? What about a handwritten notes service? Is the cheapest option always good enough? What should a high-quality service offer that other companies don’t? Let’s find out!

Write thank you business cards to customers by hand. 

Your first option for sending thank you business cards to customers is to handwrite each one. The materials you’ll need include heavyweight cards and envelopes, blue or black ink pens, and postage. That brings the estimated cost of each card to about $1.50 to $2.00. To send 500 notes means materials alone would cost between $750 and $1000. 

Now comes the difficult part – writing the thank you business cards to customers. Assuming all materials are pre-sorted to maximize production efficiency, it would take about 10 minutes to write, address, and stamp a single note. Considering breaks, trips to the bathroom, meals, and other interruptions, we feel safe estimating total handwritten notes per hour at three. That’s 24 notes per shift. At that rate, it would take more than two weeks to write the 500 thank you business cards to customers. 

If you pay your writer $15 an hour, the labor would cost around $1200 for all 500 thank you business cards. The total price to send notes on your own would top out around $2200.

Problems with writing thank you notes by hand.

First, the process of handwriting thank you business cards is time-consuming. These cards need to be sent soon after the event that triggered them. For instance, maybe a new customer made a purchase or a sale is starting next week. If it takes two weeks to accomplish a set of notes, you’ve let down the customer and the sale will have already passed. 

Next, the cost of sending thank you business cards by hand is significantly more expensive than some of the best handwritten notes services available. And turnaround times with quality companies will be days not weeks. 

Finally, there’s no way to scale handwritten notes when creating them one at a time. When you see the results of a campaign of thank you business cards you’re going to want to send more and it already takes two weeks per 500. It goes right back to them being far too time-consuming. 

Order handwritten thank you business cards from the cheapest provider.

A handwritten notes service is the best way to tackle a thank you business card campaign, but you have to take into consideration more than just the price. That’s not saying less expensive services don’t offer decent notes, but success is in the details and lower-end services tend to cut corners on those details.

A few things missing from some less expensive handwritten thank you business card services include:

  • Ability to add collateral.
  • Multiple handwriting styles to choose from. 
  • Differences in characters and spacing indicative of human handwriting.
  • High-quality materials.
  • USPS stamp.
  • Detailed personalization options.
  • Dedicated client support manager.

You want the service handling your thank you business cards to help you reach customers on an elevated level that builds trust and loyalty and you can’t do that if their services are just getting by. 

Let’s get into more detail about what you’re looking for in a handwritten mailing service.

Order handwritten thank you business cards from the best provider. 

Now we come to the best of the best. We’ll start out by explaining why it’s important to have access to the parts of a handwritten note mentioned above. So, why are the things missing from lower-end services important for better results?

  • Ability to add collateral. 

You’ve decided to send $25 gift cards to all the customers who purchased something at your latest Holiday event. But, unless you write each card by hand, how will you send them as part of a thank you business cards campaign? 

Here’s where the ability to add collateral to your note comes in handy. The best handwritten notes services offer to warehouse and stuff collateral as part of your notes campaign.

  • Multiple handwriting styles to choose from. 

It’s likely taken years for your company to establish itself as a brand. Everything from the colors of your logo to the font are familiar tidbits that customers use to recognize your business. When it comes to handwritten notes, handwriting style is just as important as these other branding factors. A service that offers one or two styles to choose from doesn’t give the business enough options to ensure a match with its brand voice.

  • Differences in characters and spacing indicative of human handwriting.

Humans don’t write perfectly. Not every character looks exactly the same and not every line is evenly spaced out from the one before. Human handwriting is full of errors and the best handwritten notes services use advanced programming to mimic these telltale signs of human writing. 

Other “human” factors addressed by programming include proper pressure, slant, and flow, the indentation caused by pen on paper, and variances in character spacing.

  • High-quality materials.

When you walk into a gift card shop you expect the materials used in those cards to be top-notch. Thick cardstock and envelopes are two factors that make greeting cards what they are. The same goes for handwritten thank you business cards. 

Paper weight should be no less than 100 lbs, but a higher weight like 110 lbs is even better. Envelopes should be between 70 and 80 lb paperweight. Gel pens glide smoothly over paper and the color blue has been proven in research to evoke creativity in customers. Remember, with handwritten notes, the success is in the details.

  • USPS stamp.

No matter how amazing your thank you business cards, if they’re not opened it’s all for naught. Along with sending a handwritten envelope, the card should be stamped with USPS postage. The Forever stamp is a great option because if postage prices increase they still work the same.

Printed postage is less expensive and more convenient – 100%. But, it’s not personal and handwritten thank you cards have to be for the company and customer to bond.

  • Detailed personalization options.

When interviewing different handwritten notes services, always ask about personalization options. How much freedom do you have to customize each note? Are templates available if you can’t find the right wording? Can you have a custom template created on demand?

You also want to inquire about how much you can write in each note. Plenty of services offer up to 400 characters, but more advanced options offer 600 characters or more. The more space you have to get your message across in a short handwritten note, the more apt the customer is to convert.

  • Dedicated client support manager.

Here’s a perk of using a high-end handwritten notes service you don’t see everyday. The best companies offer dedicated client support managers, account managers, or similar to work with you side by side during the entire process and monitor your account along the way. Support for your campaign doesn’t stop when the thank you business cards are sent; that’s when it should start.

What More Does the Best Handwritten Notes Service Offer?

Other features to look for in some of the best handwritten notes services are:

  • Ability to scale campaigns up and down as needed. 
  • Fast turnaround time with high-quality output.
  • Customizable thank you business card graphics.

Whether you’re nurturing leads, focusing on current customers, or reactivating old customers, you want the best return on investment (ROI) so you have to put in the best effort.

How to Write Thank You Business Cards

How to Write Thank You Business Cards to Customers

There are six parts to the standard thank you business card. Before we get into some samples and templates, let’s walk through how each sentence could be handled. 

Introduction

The introduction for a thank you business card needs to be written in the same brand voice you use in all marketing. Some companies are more formal and others are super laid back – both of these companies have different brand voices because they have different target audiences. 

Formal: Dear, Hello

Informal: Hey, Hi, What’s up?

Sentence 1: Who are you?/Where are you from?

This sentence of your thank you business card is simple enough. You’re offering information on who you are upfront to build trust. You may write:

What’s up Mario?

I’m Steva from Sal’s Skate Shop on Allen Rd. 

Moving on…

Sentence 2: Why are you writing to the customer?

Briefly explain the purpose of this handwritten thank you card; again building trust with the customer.

What’s up Mario?

I’m Steva from Sal’s Skate Shop on Allen Rd. You stopped in last week and purchased a new longboard deck. 

Keep going…

Sentence 3: Write a sincere thank you message.

This single sentence can make or break a handwritten notes campaign. You have to sound sincere and personalize as much as possible.

What’s up Mario?

I’m Steva from Sal’s Skate Shop on Allen Rd. You stopped in last week and purchased a new longboard deck. I wanted to say thanks for that! We love working with local customers – so much passion for skate.

Start to close things out.

Sentence 4: Call-to-action (CTA)

What do you want the customer to do? You have to tell them the next move, which inevitably leads to your business. 

What’s up Mario?

I’m Steva from Sal’s Skate Shop on Allen Rd. You stopped in last week and purchased a new longboard deck. I wanted to say thanks for that! We love working with local customers – so much passion for skate. 

By the way, those longboard stickers you wanted are back in stock. I’ve emailed you a 25% off coupon – don’t forget that. 

Write the final closing.

Closing

What’s up Mario?

I’m Steva from Sal’s Skate Shop on Allen Rd. You stopped in last week and purchased a new longboard deck. I wanted to say thanks for that! We love working with local customers – so much passion for skate. 

By the way, those longboard stickers you wanted are back in stock. I’ve emailed you a 25% off coupon – don’t forget that. 

Hope to see you soon!

Steva Sinclair

CEO of Sal’s Skate Shop

All it takes is those six steps to create a thank you business card for any business, anywhere. Let’s take a look at a few more samples.

Thank You Business Cards Samples

Thank You Business Cards Samples

Feel free to use any of these samples or templates to create a personalized message of your own. 

Jewelry store thank you after bad experience.

Dear Griffin,

I’m Dean Whitaker, the CEO of Whit’s Diamonds. It’s come to my attention that you weren’t treated like a customer should be on your last trip in. Not only am I deeply sorry for this terrible experience, but I’m thankful to you for remaining calm in the face of it all. 

The diamond you were inquiring about has arrived. I believe it’s for a 35th wedding anniversary? I’ve included a 35% off coupon for your trouble.

Sincerely,

Dean Whitaker

CEO of Whit’s Diamonds

Thank you for your donation to YWCA.

Hi Frita,

I’m Sally with the YWCA on Cole Ave. Your recent $5000 donation put us over the top for our most expensive renovation. We wanted to thank you for your generosity. Because of people like you, we can finally restore the swimming pools and have them open by summer. 

To further thank you for your donation, we’ve included two free summer session passes to the YWCA pool. 

Take care,

Sally Drimmond

Thank you for signing up for our newsletter.

Hey Tamara,

I’m Stew from 98.5 The Rocket right here in Raleigh, NC. You signed up for our newsletter recently and that deserves to be celebrated! Thank you for becoming a new member of the Rocket Family – or Rockstars as we like to be called. 

We think you’re pretty awesome – so when you scan the QR code below you’ll get to choose free 98.5 swag from the Rocket Store. 

Great to have you along for the ride!

Stew Ghingas

DJ – 98.5 The Rocket

Quick Recap

Quick Recap of Handwritten Thank You Business Cards

Wondering how to send thank you business cards to customers? It’s super easy. High-quality handwritten notes companies offer everything from lead generation, to custom note text, to turnaround times in the days, not weeks. 

If you really want to reach your customers and build that strong bond based on trust, handwritten thank you business cards are the way to go.