Jesse Stein

I hope you enjoy reading this blog post. If you want our handwritten notes to drive more sales for you, click here.

car lot with bright yellow sun and blue sky

We all know that first impressions matter. And when it comes to your business, marketing is often the first impression potential customers will have of you. That’s why ensuring your marketing is on point and represents your business well is important.

One way to do this is through handwritten notes. The personal touch of a handwritten note can make your marketing stand out. Not only that, but it shows that you’re willing to take the time to write an individual message, which can go a long way in connecting with potential customers.

Auto Dealer Marketing Sparks Interest

Handwritten note templates are an excellent way for dealerships to reach out to customers and spark interest in the business.

By creating handwritten notes with personalized messages, customers feel appreciated, remembered, and ultimately more receptive to marketing efforts from auto dealers.

With handwritten notes, dealers can ensure that their interactions make customers feel valued rather than ignored or forgotten, leading to higher success rates in customer outreach.

Handwritten Notes Give Prospecting a Powerful Kick

Handwritten notes are a powerful tool in auto dealer marketing. Taking the time to compose handwritten letters and mail them out as a follow-up to prospects can take your marketing campaign to the next level.

Templates make handwritten notes easy to create, ensuring that each one is compelling and personal. With handwritten notes, you can give prospects the extra attention they need to be converted into customers, helping ensure success for your auto dealership!

Handwritten Notes Offer Consistent Communication to Build Relationships

Handwritten notes are essential to auto dealer marketing as they offer a personal and consistent communication method to deepen customer relationships. Handwritten cards create trust between the dealer and the customer, providing a better customer experience.

Handwritten templates can make note-writing easier, faster, and more effective. By using handwritten notes with personalized note templates, auto dealers have an additional tool in their marketing arsenal to build strong customer relationships.

4 Auto Dealer Marketing Templates

Auto dealer marketing has become an essential part of success in the automotive industry. From handwritten notes sent to customers by dealership employees to various marketing tactics such as email campaigns and social media outreach, dealerships can leverage many methods to attract and keep buyers. 

One type of auto dealer marketing that is particularly popular is handwritten note templates. Using handwritten note templates allows dealerships to quickly, easily, and cost-effectively provide personalized messages with a handwritten feel while providing a uniform structure with consistent content. 

Now more than ever, handwritten letters have become an essential component of successful auto dealer marketing strategies, allowing dealerships further to strengthen customer relationships at a fraction of the cost.

1. Prospecting – Familiar Lead

Hi [first name],

Thanks for your interest in the [vehicle]. It really is one of the best cars on our lot.

I’d love to tell you more about some of the special features that make this car such a great vehicle. Please let me know if there are any specific questions about the [vehicle] that I can answer for you?

Feel free to respond to this note to let me know how I can help. You may also call me directly at [phone number]. I’ll look forward to hearing from you!


(Apple Auto Leads)

Pro Tip:
With each mailer, follow up with your handwritten note recipients to maximize ROI and stay top of mind. Work with a handwritten notes company that can enrich your leads with accurate emails and social handles, has an automated system for follow-up, and can push data to your CRM (if necessary).


2. Thank You – After Sale

Hi [first name],

Thanks so much for your [vehicle] purchase! We know you’re going to love it, and we couldn’t be happier that we’re the dealership you chose to do business with.

At [dealership name], we’re committed to ensuring each and every one of our customers is 100% satisfied with their new vehicle. That’s why I am checking in to ensure everything is going great with your new purchase. 

If there are any concerns at all, please don’t hesitate to let me know. Feel free to reach out via email or call me anytime at [phone number]. And just as a reminder, [complementary service].

Thanks again [first name]. Enjoy your brand new [vehicle]!


(Apple Auto Leads)

Pro Tip:
Increase response rate and authenticity by adding sticky notes to your handwritten cards. These can say something like “P.S. All I need is 2 minutes of your time. Call me at 555-555-5555” or “Give me a call at 555-555-5555 so I know you received this.”

Work with a handwritten notes company to make these sticky notes for you.


3. Service Reminder

​​Hello [first name]. 

Are you enjoying your [vehicle]? How’s it running? It looks like it’s about time for a tune-up according to our system, so I wanted to check in and ensure everything is still good. I’m here to help! 

Continued vehicle maintenance is the most effective way to prevent bigger [and more expensive] problems from happening down the line.

You can give me a call at [phone number] or feel free to schedule an appointment through the service center at [service center phone number. 

Looking forward to hearing from you!


(Apple Auto Leads)

Pro Tip:
Add custom doodles to your handwritten notes to add personality and increase the response rate. You could include your company logo or one that’s related to your industry. Look for a handwritten note company that can create these doodles for you.


4. Trade In, Trade Up

Hi [first name],

There has never been a better time to trade in your car and trade up for a new ride than right now. The lack of quality, pre-owned cars on the market means we need your car. 

Want to find out how much your car is worth? Take 10 seconds to get your trade-in value by scanning the QR code below.

So go ahead, trade in your vehicle and trade up!

Looking forward to hearing from you,


(Trade Pending)

Pro Tip:
If you want to make an impact with handwritten notes, aim to be consistently useful and valuable to your audience. Give them that personal touch that nobody else can provide, and don’t forget the QR code! This will give them access to something they love, like a how-to article or instructional video. 

By being their trusted advisor and offering value each time, you will build trust and eventually convert them into paying customers.


When it comes to marketing for auto dealerships, the proof is in the pudding. The right mix of strategies will drum up interest and bring in business time and time again. 

Old-school handwritten notes that offer a nostalgic touch and tried-and-true templates do the work for you. These methods are surefire ways to increase your dealership’s chances of success. So what are you waiting for? Implement these techniques today and see how your business grows!