Jesse Stein

I hope you enjoy reading this blog post. If you want our handwritten notes to drive more sales for you, click here.

man sitting at desk taking handwritten notes

The handwritten note is a lost art. In the age of digital marketing, it’s easy to forget the power of a personalized, handwritten message. But if you’re in the business of real estate, you know that a quality first impression can make all the difference.

From “congratulations” notes to “thank you” cards and beyond, we’ve rounded up five of the best-handwritten notes we’ve used for real estate marketing. Plus, we’ve included handwritten note templates for real estate marketing so you can easily replicate our success!

The ‘We Found a Home For You’ Note

 

Crafting a high-quality, personalized ‘We Found a Home For You’ note is no easy feat – but we make it look effortless. With a vast selection of templates and professional copywriting, we offer real estate agents the perfect opportunity to congratulate real estate clients on finding their dream homes and show off their branding simultaneously. Our services take the hassle out of writing any note, allowing agents to focus on having meaningful engagements with real estate clients from start to finish.

Sample:

Dear Kenny,

Taking this opportunity to let you know how delighted I am that we have found a home for you and Jana. The best part of my job is seeing the happiness on your faces at closing. I hope you will be satisfied with this home for many years to come. Your satisfaction truly makes all the effort worthwhile.

As your real estate expert, I will be available to you from now on. You are welcome to call or text anytime to ask questions about the market, regardless of how silly they may sound.

Congrats!

Rebecca Colston
rebecca@email.com
(555) 555-5555

(Audience)

Template:

Dear [first name],

Taking this opportunity to let you know how delighted I am that we have found a home for you and [partner, child, pet]. The best part of my job is seeing the happiness on your faces at closing. I hope you will be satisfied with this home for many years to come. Your satisfaction truly makes all the effort worthwhile.

As your real estate expert, I will be available to you from now on. You are welcome to call or text anytime to ask questions about the market, regardless of how silly they may sound.

Congrats!

[sender]
[email]
[phone]

 

Pro Tip: Handwritten notes work no matter the state of the market. The businesses that pull back during difficult market conditions get passed by and dominated by the ones that continue to engage and invest in marketing. Marketing sells even when it doesn’t so send notes that educate, inform, surprise, delight, impress and strengthen relationships with your audience.

 

The ‘Thank You for Your Business’ Note

 

Writing a ‘thank you for your business‘ note is the perfect way to show appreciation and make a lasting impression. Let your real estate clients know that you care about them and appreciate their trusting you during the home buying/selling process. We understand this and offer a variety of templates to get your point across as easy as 1-2-3.

Sample:

Dear Kendall,

Let me say it one more time — congratulations! I’m so happy that we were able to generate a successful sale for you.

It’s been a pleasure to work with you and to get to know you. Please know that even though your home has sold, I’m still here to answer questions, offer support, and lend a hand in any way.

Let’s keep in touch as you begin your new chapter, in your new home.

Best wishes,

Ben Rodgers- Owner
Ben@email.com
(555) 555-5555

(MyRealPage)

Template:

Dear [first name],

Let me say it one more time — congratulations! I’m so happy that we were able to generate a successful sale for you.

It’s been a pleasure to work with you and to get to know you. Please know that even though your home has sold, I’m still here to answer questions, offer support, and lend a hand in any way.

Let’s keep in touch as you begin your new chapter, in your new home.

Best wishes,

[sender]
[email]
[phone]

 

Pro Tip: Handwritten direct mail is an effective marketing channel that drives sales, repeat business, referrals, online reviews and deep bonds with prospects & customers. Today we’re going to get you proven templates for real estate marketing.

 

The ‘Happy Birthday’ Note

 

Make birthdays extra special this year with the ‘Happy Birthday’ note from Audience! When you choose this personalized handwritten note option, you let your customers and real estate clients know that they are more than just a number; they are important to your business.

With our custom templates, you can add a touch of thoughtfulness and care to any birthday, giving them something to remember. Reach out in an entirely different way when you use Audience’s ‘Happy Birthday’ note.

Sample:

Hi Sandra,

Happy house anniversary! I hope you’ve enjoyed the first year in your new home and have settled in nicely. If there’s anything I can help with, please don’t hesitate to reach out and ask.

Furthermore, I sincerely hope you have had a good experience with me as a realtor. If you have, I would really appreciate it if you could pass my details on to any of your friends or family who is looking to buy or sell in Key West.

Of course, I always appreciate the feedback too, should you have any.

Many thanks,

Kevin Roque- Owner
Kevin@email.com
(555) 555-5555

(RightInbox)

Template:

Hi [first name],

Happy house anniversary! I hope you’ve enjoyed the first year in your new home and have settled in nicely. If there’s anything I can help with, please don’t hesitate to reach out and ask.

Furthermore, I sincerely hope you have had a good experience with me as a realtor. If you have, I would really appreciate it if you could pass my details on to any of your friends or family who is looking to buy or sell in [city].

Of course, I always appreciate the feedback too, should you have any.

Many thanks,

[sender]
[email]
[phone]

 

Pro Tip: With handwritten notes, use a real first-class postage stamp. The difference between a first-class stamp and a presorted stamp is subtle, but your recipients will notice the “PRESORTED” printed at the bottom of the stamp, which evokes the feeling that this note was part of a mass mailer.

 

The ‘Congratulations on Your New Home’ Note

 

At Audience, we understand the significance of buying a new home. That is why it is important to congratulate your client with a personal and professional touch. Our ‘Congratulations on Your New Home’ Note allows you to do that. With our customized templates, you can show your real estate clients that you genuinely care about them and their purchase, all with a dash of professionalism and wit.

Plus, the ability to add custom personalization for each client makes this note genuinely unique. Make sure your real estate clients know that their success is your success.

Sample:

Hello Darcie,

Let me congratulate you once again on the successful deal!

After decades in the real estate industry, we know that selling a home can be stressful and also very rewarding. Thank you for all the effort you put into making it work. We really appreciated how prepared you were for every step of the process.

Now that your home has closed, however, let me remind you that we’re still here to answer questions and help you with anything real estate-related, now or in the future.

I hope you’re satisfied with our service and that we have a chance to work together again.

All the best,

Declan Spencer- Sales Manager
Declan@email.com
(555) 555-5555

(Zolo)

Template:

Hello [first name],

Let me congratulate you once again on the successful deal!

After decades in the real estate industry, we know that selling a home can be stressful and also very rewarding. Thank you for all the effort you put into making it work. We really appreciated how prepared you were for every step of the process.

Now that your home has closed, however, let me remind you that we’re still here to answer questions and help you with anything real estate-related, now or in the future.

I hope you’re satisfied with our service and that we have a chance to work together again.

All the best,

[sender]
[email]
[phone]

 

Pro Tip: With handwritten notes, if you’re mailing to your high-value real estate clients, commission an artist to sketch or paint something unique on the front of the cards. Nothing to elaborate, but it should be aesthetically beautiful. Then in the note, you can say something like, “I commissioned this original piece of art just for you. I hope you like it!”

 

The ‘We’re Thinking of You’ Note

Sending ‘We’re Thinking Of You’ notes is the perfect way to show your customers that you care. When you’ve lost touch with real estate clients or are reaching out to past real estate clients to check in, a simple ‘Thinking of You’ makes a huge impression.

You care about your real estate clients; let that show by sending a personalized message. With Audience, we make it easy with messages with high-quality handwriting. Our templates ensure that you stay organized when expressing your thoughts and feelings, while our helpful customer service team is always on standby for extra support or advice.

It’s never been easier to keep in touch with your customers—so let Audience handle all of the work for you!

Sample:

Hello Ashley,

I’ve been thinking about you! I hope you’re settling into your new house and that it’s starting to feel like home for you and Santiago.

I wanted to say thanks for choosing me as your Realtor. It was a pleasure working with you, and I’m honored you allowed me to help you during this important process.

If I can answer any questions over the next few weeks and months, please don’t hesitate to reach out. I know you’ll get a lot of junk mail — including misleading letters about your loan — and I’m always happy to help sort real from fake!

Happy nesting,

Taylor Lawrence- CEO
Taylor@email.com
(555) 555-5555

(Hubspot)

Template:

Hello [first name],

I’ve been thinking about you! I hope you’re settling into your new house and that it’s starting to feel like home for you and [partner, child, pet].

I wanted to say thanks for choosing me as your Realtor. It was a pleasure working with you, and I’m honored you allowed me to help you during this important process.

If I can answer any questions over the next few weeks and months, please don’t hesitate to reach out. I know you’ll get a lot of junk mail — including misleading letters about your loan — and I’m always happy to help sort real from fake!

Happy nesting,

[sender]
[email]
[phone]

 

Pro Tip: Your objective long term with handwritten notes is to be consistently useful to your audience. When you’re consistently useful, it breeds trust. And trust breeds cash. To this end, your goal should be to offer perspective, advice and counsel in ways nobody else can. In your note, offer value in the form of information, analysis and insights. The QR code on your note might lead to a how-to article or instructional video. Whatever the case, offer value to each note recipient so you can become their trusted advisor for life.

At the end of the day, what matters is that your marketing strategy comes from a place of authenticity. Your customers can see through a superficial or insincere message, but they will always respond positively to something that comes from the heart. Whether you use our templates or come up with something on your own, ensure that your next marketing campaign celebrates your customers in all the ways they deserve.