Jesse Stein

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tell an audience you're thankful with new handwritten notes templates

This has been an exciting year for the customer experience. Now, businesses are realizing the power of personalized marketing and its impact on click-throughs, conversion rates, and return on investment. That brings us to a tipping point where some companies stick with traditional forms of personalized marketing, and others take the less traveled route of using handwritten notes.

Handwritten notes hold power to improve the customer experience and your business relationship with the target audience. A feeling almost intimate comes with opening a handwritten note from your favorite brand. Now’s the perfect time to play off that sense of appreciation and gratitude. 

What Does Your Audience Mean to the Business?


With business tasks hitting you in the face non-stop, it’s hard to spend any length of time focusing on what your audience means to your business when even customer service issues are addressed as business problems. 

How you address marketing is rapidly changing with customers demanding businesses communicate with them instead of marketing to them. A worldwide customer revelation is happening, and everyone says, ‘Hello! I’m here, and I’m a person that deserves respect!’

To learn more about handwritten notes and customer appreciation read Customer Appreciation: Handwritten Notes Go the Extra Mile.

So, what does your audience mean to the business? Everything. Your customers share what they want with you, which allows you to create new products, services, and upgrades to meet those needs. They spend time on your website reading and shopping, which tells Google you’re doing things right. 

Customers spend money on your products and review them, so you know exactly how to improve. They also share your business with friends, family, and colleagues. Finally, they post about your company, often sharing pictures of their products, which sparks word-of-mouth marketing. 

It may sound cliche, but you don’t have a business without customers.


How does that make you feel?

Now ask yourself, how does that make me feel? When you take the time to focus on the heart of your success, you understand just how vital your audience is to your business. The more you focus on your customers, the more you know the importance of treating them like the people they are.

How does your audience make you feel?

  • Gratitude
  • Appreciation
  • Thankfulness

When you know how you feel about your customers, the next step is to tell them.


Have you told your audience?

We believe most companies know what their target audience and customers mean to them. We also think too few take the time, energy, and resources to tell them in a way that celebrates their contribution to your successes. 

Have you ever looked at a wildly-popular competitor and wondered how they did it? How did they attract this vast audience and convert them into a volunteer marketing army?

Chances are, they’re interacting with their audience in a way that makes them feel special. They’re telling the audience how much they appreciate them and how vital they are to the company’s success.

They’re making them feel like they are the most important person in the world. And they’re doing it in a way that makes them feel good. 

In some cases, there’s a secret that contributes to the success of your competition, and that secret is handwritten notes. 

What are Handwritten Notes in Marketing?


A person writes traditional handwritten notes on paper or stationary. The message holds unique energy that leaves the recipient with a lasting impression of appreciation.

Putting pen to paper gives your business the power to deliver gratitude to your audience in a way that feels intimately personal. 

But, let’s be honest. There’s no way to celebrate 1000 customers with traditional handwritten notes. Technology found an answer to this problem.

Now, handwriting robots (AI-driven pen plotters) create personalized handwritten notes at scale for less than the cost of writing them yourself.

We got into detail about handwritten marketing in The Ins and Outs of Handwritten Marketing.


Why, though? Why send handwritten notes to express thankfulness?

Why Express Thankfulness in Words?


It’s easy for a business to send an arbitrary token of appreciation to customers. Unfortunately, many companies think that’s what their audience wants or that it’s enough gratitude to share. We’re here to tell you that’s not the case. Customers want YOU!

You express thankfulness in words because people need to hear it from you. The handwriting on the note is a voice customers can hear and feel. It’s fine to tell a spouse you love them in a text, but it’s never going to carry the power of you telling them in person. Handwritten notes are customers’ one-on-one connection with your brand. 

A few tips for crafting your handwritten note message:


  • Address the recipient by their first name; engage from the start.
  • Write with contractions; they’re conversational.
  • Tone down the language formality; stay friendly.
  • Focus on the customer; no sales messages.


Drafting a handwritten note message may take hours, but spending that time honing in on the feeling you’re trying to get across is well worth it. You’ll know you have it right when you put your name in the template, and it makes you feel appreciated.

8 Thankful Handwritten Note Templates: Free to Use


It can be challenging to express gratitude in a handwritten note, so here are eight note templates that express thankfulness with just a few words.


1. You’ve Been a Customer for Years Template


Dear [],

You’ve been a [customer, client, patron] of [] for [#] years! Since the company started in [year], [we’ve, I’ve] worked hard to deliver high-quality [products, services] backed by intuitive customer service. 

Thanks to friends like you, every ridiculously early morning and insanely late night was 100% worth it. [], [we’re, I’m] thankful for you. 

[We, I] wish you all the best!



2. You’re a New Customer Template


Dear [],

Welcome to the [] family! [We’re, I’m] thrilled you found the [shoe, shirt, software, computer, etc.] you needed. All purchases are backed by a [#] day [guarantee, warranty], so if you need anything, get in touch! 

Every member of the [] family holds a special place in [our, my] heart(s). [] [we’re, I’m] thankful for you regardless of how much you spend with us. You’re no longer a customer; you’re a friend. 

Take care,



3. [We, I] Appreciate You Template


Dear [],

I’m [] from [] your [product,service] provider. [We’re, I’m] sending this note of thanks to tell you just how much [we, I] appreciate your trust and support! Your business is very important to [us, me], but more than that, [we, I] care about you. 

You could have chosen any of a large number of providers, but you chose [us, me], and that means the world. [We’re, I’m] thankful to have you as part of our [] family. 

Have a fantastic week!



4. Real Estate Agent Template


Dear [],

Hey, it’s [] from [], and I wanted to let you know just how much I appreciate you as a client and friend. Far too many real estate agents end relationships with clients at the close, but I don’t work like that. I consider every client, current and past, to be a friend, not a dollar sign, and I’m thankful for all my friends.  

I hope you’re enjoying the new [home, apartment, condo, townhouse, city]. Always remember that I’m here to answer any questions you may have. 




5. Mortgage Broker Template


Dear [],

Hi, I’m [] and I worked on your [home, flat, apartment, condo, townhouse] loan in [month]. Helping you find the perfect loan was my aim initially, but you made the process much more enjoyable than usual. Thinking back on the journey reminds me just how thankful I am for my experience with you.

The friends I make and the clients I serve flood my days with appreciation and gratitude.

I wish you all the best,



6. Insurance Broker Template


Dear [],

Hello. I’m [] from []. We worked together in [month] on your [life, auto, health, home] insurance policy. Looking back at the clients I’ve worked with this year, your account brought a smile to my face. 

Thank you for choosing me as your insurance broker. You could have chosen another provider, but you chose me, filling me with gratitude. I’m writing to thank you for being the kind of client that makes all the hard work worthwhile. 

I appreciate you,



7. Lawyer Template


Dear [],

We’ve been working together for [#] [years, months], and during that time, I’ve grown to know you as a friend more than a client. I’m so very thankful for the [years, months] we’ve spent together and look forward to many more in the future. 

I guess I’m writing to say thank you! Thank you for trusting in me for all your legal needs. Thank you for being a steadfast client that works with me, not against me. Thank you for being you. 

I hope you have a wonderful [month, season],



8. Small Business Template


Dear [],

[] depends on local customers to keep the lights on and the doors open, but that’s not where the relationship ends. A select few people we work with feel more like friends than customers, and you’re one of those people. 

Thank you for letting us provide the [products, services] you need. We can’t wait to make many more future memories. 

With our greatest appreciation, 



18 Quotes About Thankfulness to Read and Share


  1. “As we express our gratitude, we must never forget that the highest appreciation is not to utter words but to live by them.” John F. Kennedy
  2. “A thankful heart is not only the greatest virtue, but the parent of all the other virtues.” Cicero
  3. “No duty is more urgent than that of returning thanks.” Anonymous
  4. “I awoke this morning with devout thanksgiving for my friends, the old and the new.” Ralph Waldo Emerson
  5. “I’m thankful for my struggle because without it I wouldn’t have stumbled across my strength.” Anonymous
  6. “Acknowledging the good that you already have in your life is the foundation for all abundance.” Eckhart Tolle
  7. “Reflect upon your present blessings—of which every man has many—not on your past misfortunes, of which all men have some.” Charles Dickens
  8. “Gratitude is a quality similar to electricity: It must be produced and discharged and used up in order to exist at all.” William Faulkner
  9. “Appreciation is a wonderful thing: It makes what is excellent in others belong to us as well.” Voltaire
  10. “The deepest craving of human nature is the need to be appreciated.” William James
  11. “Don’t let the sun go down without saying thank you to someone, and without admitting to yourself that absolutely no one gets this far alone.” Stephen King
  12. “‘Thank you’ is the best prayer that anyone could say. I say that one a lot. Thank you expresses extreme gratitude, humility, understanding.” Alice Walker
  13. “Gratitude is the fairest blossom which springs from the soul.” Henry Ward Beecher
  14. We would worry less if we praised more. Thanksgiving is the enemy of discontent and dissatisfaction. Henry A. Ironside
  15. “Thankfulness is the beginning of gratitude. Gratitude is the completion of thankfulness. Thankfulness may consist merely of words. Gratitude is shown in acts.” Henri Frederic Amiel
  16. “There’s no happier person than a truly thankful, content person.” Joyce Meyer
  17. “Gratitude is the sign of noble souls.” Aesop
  18. “When eating fruit, remember the one who planted the tree.” Vietnamese Proverb


Want more quotes? Check out 78 Celebrity Quotes for Handwritten Notes.

Can You Scale a Handwritten Notes Campaign?


You can send handwritten notes of thankfulness at scale. Handwritten marketing providers use AI-powered technology to create handwritten notes in large volumes without reduction in quality, something that can’t be said for human writing. 

When you want to nurture an audience, tell them you’re thankful. You’re thanking them for being loyal customers. You’re encouraging them to tell others about you. You’re driving up customer lifetime value.

The best part is that messages of thankfulness do all this without a single sales pitch. That’s why handwritten note templates work to share how thankful your business is for customers like them.