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39 One-of-a-Kind Handwritten Note Templates for Home Services Marketing
There was a time when handwritten notes were the best way to connect with leads and customers. When the internet came into play, handwritten notes replaced emails and instant messages. It was all about FAST communication, not personal messaging.
Now, handwritten note use is rising because businesses are finally recognizing how important it is to build a friendly relationship with customers. When your business comes across that you care about the customer and not just the dollar signs they represent, they trust you more, and trust leads to more traffic, more sales, and better results.
Here we’ll talk about handwritten notes for the home services industry. How can these companies use personalized, handwritten marketing to reach new customers, nurture current relationships, and increase open and read rates? Let’s find out!
What are Handwritten Notes for Home Services?
Handwritten notes for home services are personalized notes that offer the recipient either a sales or a value-driven message. With the rise in handwritten marketing, many handwritten note companies have popped up, and they typically provide one of three types of notes.
Handwritten by a person.
The first type of handwritten note is the most obvious – someone writing a note by hand. While this may be effective if you have to send one or two notes, it won’t work at scale. Why? Writing, addressing, and stamping a handwritten note takes about 10 to 15 minutes.
Knock out the time it takes to prepare for the following note, which adds up to about three notes an hour or around 25 notes daily. So, trying to write 500 handwritten notes for home services marketing would take 20 days and cost up to twice as much as it needs to.
Printed “handwritten” font.
You can definitely scale “handwritten” notes created using a handwriting-style font, and it’s probably one of the fastest ways to send a direct marketing message. But, you want the recipient to take your note as something you created just for them, and no printed note says that.
The characters are too perfect, and the line spacing is precise and consistent. Humans aren’t perfect, especially when it comes to writing handwritten notes.
Also, there’s the fact that printed notes don’t smudge. Tons of people lick their thumb and rub it across the ink to see if the note was written with an actual pen. Printer ink doesn’t smear.
You may be interested in Did You Receive a Fake Handwritten Note?
AI-powered automatic writing.
The cream of the crop in handwritten notes are ones written by AI-powered pen plotters holding real pens. Elite software is programmed to create minor errors in characters and spacing. The pen is pressed onto the cardstock to recreate the perfect pressure, slant, and flow.
These notes can be ordered at scale, so you can send 100 or 1000 – whatever your home services business needs.
7 Features to Look For in Handwritten Notes
The handwritten notes service you choose for your home services campaign needs to offer the best of the best to stand out in a sea of junk mail. When selecting your handwriting partner, look into the materials, ink, response time, turnaround time, client support, note tracking, and call-to-action options.
Check out Handwritten Notes: The Be-All, End-All Guide You Need for a detailed breakdown.
Let’s dig a little deeper into each of these features.
1. Materials
Paper: Cardstock should always be used for handwritten notes. Thin, lightweight options won’t work. The paper notes are printed on needs to be at least 100-lb paper weight.
A heavier paper weight, such as 110 lb, is even better. Envelopes need to be between 70- and 80-lb paper weight.
Thick paper screams quality product, as does a thick, hand-addressed envelope. Handwritten notes work best when you convince the recipient that time and attention were paid to this single note.
Stamp: The stamps affixed to handwritten notes for home services need to be hand-placed Forever stamps. If Forever stamps aren’t available at your local Post Office, any metered stamp will work – as long as it’s not digital or printed.
The Forever stamp tells the reader someone took the time to apply postage. That’s a clear sign this isn’t a junk mail piece – it’s something important.
2. Ink supply
Ink pens: When it comes to handwritten notes, there are tons of ink pen options. Some things to keep in mind include: how does it glide on cardstock, does the color matter, and will it smudge when rubbed?
- How does it glide on cardstock? The pen plotter must hold an ink pen that writes smoothly on the handwritten note. It can’t get caught up on the paper.
- Does the color matter? Yes, believe it or not, the ink color does affect the reader. For instance, research shows that blue ink sparks creativity.
- Will it smudge when rubbed? A tell-tale sign of a handwritten note is ink smudging. When the recipient rubs a thumb across the signature, it needs to smear ever so slightly.
You’d never guess something as small as a pen could make or break a handwritten notes campaign. But it can!
3. Response time
When you have a question about any part of your handwritten notes campaign, can you contact a representative promptly? In marketing, minutes matter, so resolving an issue quickly can help avert an even larger problem.
Before signing up for any service, call the customer service department and send an email. Is the agent able to answer your question with ease? How long does it take to receive a response email?
No matter how impressive the output is, if a service isn’t there for support when you need it, it’s not worth your time and money.
4. Turnaround time
Should you worry about the time a handwritten notes service takes to turn around an order? Of course. Again, marketing time is measured in minutes, so you need to have the power to place an order and send it in days, not weeks.
These notes build relationships with customers, clients, and leads and must be timely while maintaining the highest quality.
5. Client support
You’d think excellent client support would be a given with every handwritten notes service, but some like to bounce their clients from one account manager to another.
Find a service that connects you with someone to help you through your first campaign, track progress, make suggestions for improving the next campaign, and so on. An account manager you can stick with long-term.
6. Note tracking
Does the service offer a way to track handwritten notes? One of the more important aspects of marketing is the need to evaluate how a campaign performed – what works and what doesn’t – but that can’t happen if there’s no way to track performance.
QR codes are the ideal candidates to solve this problem.
When captured by a cell phone camera, these small codes take the recipient to a dedicated landing page, whether your company’s About Us page, a sales page, newsletter signup, or any of a dozen others. There are no limitations. That scan is recorded, and total scans are used to determine the effectiveness of a campaign.
7. Call-to-action
QR codes are excellent for tracking handwritten notes for home services, but they’re also important as a call-to-action. As mentioned above, when scanned, these codes can take the recipient anywhere, but make sure it’s a landing page designed for conversions.
Why Use Handwritten Notes as a Home Services Marketing Strategy?
Let’s list why home service companies want to start sending personalized handwritten notes to grow business.
- Prospect cold leads.
- Post-meeting check-ins.
- Engage prospects.
- Welcome new clients.
- Take care of your high-value clients.
- Revive dormant accounts.
- Reward milestones.
- Thanks for referrals.
- Thank, reward, and console staff.
- Make tough meetings easier.
- Increase upsells and cross-sells.
- Manage webinars and events.
- Start drip sequences.
- Send holiday wishes.
Handwritten Notes: Home Services Templates
You know what you’re looking for in a handwritten notes company for home services marketing, but what exactly do you want to say to your leads and prospective customers? Here are a ton of handwritten note templates for some of the most popular home services businesses.
1. House cleaning
- Spring.
Hello FIRST_NAME,
It’s been a long winter, and it’s time for spring cleaning! I’m sure you’re like me you’re looking forward to getting your house clean and organized.
I’m sending this handwritten note to offer my home services as a professional house cleaner. I’m fully insured and bonded and have 25 years of experience in the industry. I specialize in spring cleaning, so let me take care of everything while you relax and enjoy your clean home!
If you’re interested, we can schedule a time for me to come over for an estimate. I look forward to hearing from you!
Sincerely,
YOUR_NAME
_____
Hello FIRST_NAME,
The flowers are blooming, the birds are chirping, and the pollen is in the air–it can only mean one thing: SPRING IS HERE!
And with spring comes a time-honored tradition: SPRING CLEANING!
This year, don’t spend your weekends slaving away at the sink. Let us take care of it for you! We offer a comprehensive spring cleaning service that’ll have your home spick and span in no time.
Would you be interested in learning more? We would love to come by to give you a free quote!
Sincerely,
YOUR_NAME
_____
- Holidays.
Hello FIRST_NAME,
Are you gearing up for the holidays? I hope so! It’s such a special time of year.
I’m reaching out because we have a unique service that may interest you. We’re a housekeeping company that offers holiday cleaning to homeowners. This is an important time of year for us, and we’d love to have the opportunity to serve you and your family.
Would you be interested in learning more about our holiday cleaning package? We’d be happy to provide additional information or answer any questions you may have. Please let us know how we can help.
Best wishes for a beautiful holiday season,
YOUR_NAME
_____
Hi FIRST_NAME!
I hope this handwritten note finds you well during this joyous holiday season. I’m reaching out because I have an exciting home service offer that I think you’ll love.
My company provides professional house cleaning services, and we’re currently offering a special deal on our holiday cleaning package. We’d be honored to clean your home before the new year arrives!
Please let me know if you’re interested in learning more about our holiday package. I’d be happy to answer any questions you have.
Thank you for your time, and have a wonderful day!
Sincerely,
YOUR_NAME
- Special events.
Hello, FIRST_NAME!
Are you planning a special event in the near future? Perhaps a birthday party, wedding, or anniversary celebration? If so, you’ll need to ensure your house is clean and ready for guests!
I’m happy to say our home services can take care of everything for you. We offer a wide selection, from deep-cleaning to special event house preparation. We’re even available on short notice if needed!
Please don’t hesitate to contact us if you need more information or want to schedule a free consultation. We’d be happy to help!
Best wishes,
YOUR_NAME
_____
Hi there FIRST_NAME!
We’re excited to offer our house cleaning service for all your special events, like weddings, parties, birthdays, and more! It can be hard to prepare your home for an event, so let us handle it.
Our team is experienced in providing top-notch cleaning services for any occasion. We’ll work around your schedule to ensure the job is done on time and to your satisfaction.
Please let us know if you’re interested in our service, and we’d be happy to provide you with a free quote. Thank you for considering us!
Sincerely,
YOUR_NAME
- Commercial.
Hello there FIRST_NAME,
Are you tired of cleaning your office every day? Do you feel like you’re spinning your wheels and getting nowhere?
We’re introducing our commercial cleaning service! We take all the hassle out of keeping your office clean and organized. All you have to do is tell us when and what you need to be cleaned, and we’ll take care of the rest.
Our team is experienced in commercial cleaning and knows how to get the job done quickly and efficiently. Plus, we’re always available to help so you can focus on more important things.
Ready to see how much easier life can be with a professional cleaning service? Contact us today for a free consultation! We promise you won’t be disappointed.
Sincerely,
YOUR_NAME
_____
Hey there FIRST_NAME!
Are you tired of cleaning your office? Do you feel like it’s never clean enough, and you constantly have to clean up after everyone else?
What if I told you there was a local company that could take care of all your commercial cleaning needs, so you can get back to what matters most?
ABC Cleaning offers top-of-the-line commercial cleaning services. We have a team of experienced professionals dedicated to keeping your office neat and tidy. We understand the importance of maintaining a professional appearance, and you can trust us to get the job done.
Would you be interested in learning more about our services? We’d be happy to schedule a free consultation.
Sincerely,
YOUR_NAME
2. Landscaping
- Spring.
Hey FIRST_NAME,
I hope you’re having a great day! I wanted to reach out since it’s that time of year again when people are thinking about refreshing their home landscaping for spring.
At Lee’s Landscaping, we pride ourselves on providing expert landscaping services for homeowners. We have a team of experts familiar with the soil quality in your service area to help design and install the perfect landscape for your home.
We offer a wide range of services. Are you interested in learning more? We’d love to schedule a time for you to look at what we offer. Please let me know if there’s anything I can do to help in the meantime.
Thanks,
YOUR_NAME
_____
Hello FIRST_NAME,
As the weather begins warming up, spring is right around the corner, so it’s time to consider your landscaping!
Our home services experts can help you with everything from designing your dream yard, planting trees and flowers, and keeping your lawn looking perfect all season long.
Would you be interested in a free consultation? We can come by and look at your property and give you a quote for the services you need.
We hope to hear from you soon!
YOUR_NAME
- Summer.
Hey FIRST_NAME,
It’s finally warm outside, which means one thing: time to spruce up your home’s exterior!
I’m a landscaping contractor who specializes in summer landscaping services for homeowners. I can do things like installing new sod, putting in flower beds or building a deck for you. What would you like to start with? 🙂
Drop me a line so we can discuss the particulars of your project. I guarantee you won’t be disappointed with the results!
Sincerely,
YOUR_NAME
_____
Hi FIRST_NAME,
It’s that time of year when people start thinking about their summer landscaping plans! Landscaping is our specialty.
We can take care of everything from lawn mowing and edging to mulching and fertilizing. Plus, we have a team of experts who can help with any kind of landscaping project you might have in mind.
Contact us for a free consultation if you’re interested in learning more about our services. Give us a call soon; we’re excited to get started!
Sincerely,
YOUR_NAME
Fall.
Hi FIRST_NAME,
The leaves are changing, the weather is cooling down, and homeowners everywhere are considering their fall landscaping.
Don’t worry; we’ve got you covered. Our team of home services experts can take care of everything for you, from planting new shrubs and trees to mulching your beds and mowing your lawn. We even offer winter services like snow removal!
Take a look at our website today to schedule a free consultation. Your satisfaction is guaranteed!
Sincerely,
YOUR_NAME
_____
Hello FIRST_NAME,
It’s autumn, and the leaves are changing color. That means one thing – it’s time to start thinking about your fall landscaping!
Don’t worry; we’re here to help. Our team of experts can take care of everything for you, from planting new flower beds to feeding your lawn. We’ll make sure your yard looks great all season long.
Take a look at our portfolio and see for yourself. We think you’ll be impressed. Contact us today to schedule a free consultation!
Sincerely,
YOUR_NAME
Home upgrades.
Hi FIRST_NAME,
Are you planning some home upgrades this year? How do you plan to landscape your property?
Many homeowners overlook their landscaping during home renovations, but it’s one of the most important aspects of a beautiful and cohesive finished product. Our team at ABC Landscaping can help!
We’re experts in upgrading landscapes for homeowners doing renovations. We’ll work with you to create a design that perfectly complements your new space and adds value to your home.
Please don’t hesitate to contact us if you have any questions or want to schedule a free consultation.
We’d be happy to help!
YOUR_NAME
_____
Hello FIRST_NAME,
Are you considering upgrading your home? If so, you’ll want to look at our landscaping services!
Our team of experts can help beautify your yard and complete any planned landscaping upgrades. We have a wide range of services to choose from, so you can design your home exactly the way you want.
Would you like us to come by for a free consultation? We’d love to hear about your plans and see how we can help. Get in touch today!
Sincerely,
YOUR_NAME
New builds.
Hi there FIRST_NAME!
When building a new home, you know one of the most important decisions you’ll make is deciding on your landscaping. After all, it’s the first thing people see when they drive up to your house!
I’m a landscape contractor specializing in creating beautiful landscapes for new construction homes. I’d love to come and take a look at your property and give you a free estimate of what I can do to enhance the appearance of your house.
Thanks,
YOUR_NAME
_____
Hello FIRST_NAME,
Are you in the market for a landscaping company for your new construction home? We’d love to help!
Getting a new homeowner’s yard in good shape before they move in is only a few clicks away with our landscaping services. Our expert team can handle everything from planting trees and shrubs to laying sod and mulch. We’ll take care of everything for you, so all you have to do is move in and get settled.
Get a free quote today by visiting our website. We can’t wait to hear from you!
Sincerely,
YOUR_NAME
3. Pool care
Spring.
Hey FIRST_NAME,
It’s finally started to warm up outside, so it’s time to dust off the pool and get ready to dive in!
But before you start enjoying a refreshing swim, there are some things you need to prepare for your pool. That’s where we come in.
Our company provides spring pool care services, including cleaning, maintenance, and repairs. We want to make sure your pool is ready for summer fun!
Would you like us to take a look and give you a free estimate? We’d be happy to help you prep for summer.
Sincerely,
YOUR_NAME
_____
Hi there FIRST_NAME!
The weather is finally getting warmer, and people everywhere are enjoying the outdoors again. What better way to spend a spring day than by taking a dip in your pool?
But first, you must take care of your pool before taking advantage of it! That’s where we come in. We offer top-quality pool care that’ll have your pool looking and feeling fabulous in no time. So what are you waiting for?
Contact us today to get started!
YOUR_NAME
Summer.
Hi FIRST_NAME,
Are you looking for a hassle-free summer? How about one where you don’t have to worry about your pool?
All you have to do is let us handle it! Our team of home services experts can maintain and clean your pool, so it’s ready to use when you are. We’ll also take care of all the necessary chemicals and testing so you can relax and enjoy your summer without any worries. Are you interested in learning more?
Let us know! We’d be happy to provide a free consultation.
Sincerely,
YOUR_NAME
_____
Hey FIRST_NAME,
What have you been up to so far this summer? Have you been enjoying it as much as I have?
Speaking of enjoying summer, have you been keeping your pool clean and in good condition? Pool care is a lot of work, especially in this heat!
The good news is we provide professional pool care services that can handle all your needs. We’ll keep your pool clean and healthy all season long – and it won’t cost you a fortune!
Are you interested in learning more? We’d be happy to give you a free estimate. We’d love to help make your summer even better, so get in touch with us today! 🙂
Sincerely,
YOUR_NAME
Fall.
Hey FIRST_NAME,
Finally, it’s getting cooler outside, so fall pool care is right around the corner!
Swimming season may be coming to an end, but that doesn’t mean you have to neglect your pool. This autumn, a few essential maintenance tasks need to be performed to ensure your pool is in great shape for next season.
Luckily for you, we offer a wide range of fall pool care services to handle everything from cleaning to repairs to pool closings. Let us take the hassle out of keeping your pool in good shape this fall!
Sincerely,
YOUR_NAME
_____
Hi FIRST_NAME,
The weather is starting to turn, so it’s time to start thinking about your swimming pool. Are you wondering if you’ll be able to swim this fall?
We’re here to help you prepare your pool! We offer a variety of services like cleaning, maintenance, and repairs!
We understand it can be challenging to take care of everything on your own, so let us do the work for you. Contact us today for a free consultation, and we’ll start preparing your pool for fall swimming.
Sincerely,
YOUR_NAME
New install.
Hey FIRST_NAME,
Are you ready to add a pool to your home?
We’ve been in the business of installing pools for over 10 years, and we pride ourselves on quality workmanship and customer satisfaction. We know a pool is a considerable investment, so we offer financing options to make it more affordable for you.
Let us help you make your dream of owning a pool a reality! Contact us today for a free consultation. We’d love to hear from you.
Sincerely,
YOUR_NAME
_____
Hi FIRST_NAME,
Are you ready to swim? As a new pool installation contractor, I’m reaching out to offer my services. My goal is to provide you with the best value for your money while meeting all your needs.
My team and I have 15 years of experience in the pool installation business. We’re experts in our field and take pride in our work. We always go the extra mile to ensure our clients are satisfied with the result.
Please don’t hesitate to contact me for more information or if you have any questions. I look forward to hearing from you soon!
Sincerely,
YOUR_NAME
4. Plumbing
New build.
Hello, FIRST_NAME!
Are you building a new home? If so, count on our team of expert plumbers to help you with the plumbing during construction. We’ve provided quality plumbing services for new construction homes for many years.
Our top priority is ensuring your home has a leak-free foundation. We also offer competitive rates and convenient scheduling options. Contact us today to get started!
Sincerely,
YOUR_NAME
Renovations.
Hello FIRST_NAME,
Have you been considering renovating your home? Perhaps a new coat of paint, some new furniture, or even remodeling the kitchen or bathroom?
If so, I have some excellent news for you! Our company provides top-quality plumbing services for renovations. We can help you with every step of the process, from planning to execution. We have a wide range of services available, so no matter what your needs are, we can help.
Would you be interested in scheduling a consultation with us? Please feel free to contact us for a free estimate and to discuss your renovation plans. Looking forward to hearing from you!
Sincerely,
YOUR_NAME
_____
Hi FIRST_NAME,
Are you doing any home renovations in the near future? If so, you’re going to need a plumber!
With years of plumbing experience, I’m excited to offer my home services to you. Whether you need a faucet repaired or a bathroom renovated, I can help.
Since finding a good plumber can be challenging, I want to make the process as straightforward as possible. I would be happy to discuss your needs and determine the best course of action with you during a free consultation.
If you’re interested, please let me know, and we’ll schedule a time.
Thanks!
YOUR_NAME
Additions.
Hi there FIRST_NAME!
When homeowners expand their homes, they often seek quality plumbing work. With that in mind, we are delighted to be able to provide you with plumbing services.
We understand the importance of quality work, which is why all plumbers are licensed and insured. We also provide a 100% satisfaction guarantee for all services. We’re confident you’ll be happy with the results, and if for some reason you’re not, we’ll make it right.
Please don’t hesitate to contact us if you have any questions or want a free estimate.
Let’s talk soon!
YOUR_NAME
_____
FIRST_NAME,
You’re probably aware that adding on to your home is a great way to increase the value of your property and provide more space for your family. You may not know that plumbing installation and maintenance are a critical part of the process!
At ABC Plumbing, we provide top-quality plumbing services for home additions. We have extensive experience in the field, so you can rest assured your new addition will be fitted with proper plumbing infrastructure. Contact us today for a free consultation!
Sincerely,
YOUR_NAME
Fall.
Hi FIRST_NAME,
The leaves are starting to change color, and the temperature is dropping. Before you know it, winter will be here!
Now is the perfect time to take care of important home maintenance tasks like winterizing your plumbing.
Prepare your home for winter with help from our team of expert plumbers. We offer fall plumbing services like water heater inspection, drain cleaning, pipe insulation, and more.
Don’t wait until the last minute! Schedule a free consultation today, and let us help you prepare for winter.
Thank you,
YOUR_NAME
_____
Greetings, FIRST_NAME!
As the weather changes, it’s important to take preventative steps to winterize your home. One of the most important things you can do is get your plumbing ready for the cold weather.
Luckily, our team of expert plumbers is here to help! We offer a wide range of fall plumbing home services to ensure you’re ready for winter. We can handle any job, from fixing a leaky faucet to winterizing the pipes.
Don’t wait until the last minute – contact us today and schedule an appointment for a free consultation! We look forward to helping you prepare your home for winter.
Sincerely,
YOUR_NAME
5. Roofs & gutters
New build.
Hi there FIRST_NAME!
If you’re in the market for a new roof, we’ve just the home service for you! Our team of experts can help you select the perfect roofing material and install it flawlessly. We care for everything from start to finish, so you can relax and enjoy your new home.
Plus, we offer a variety of colors and styles to choose from, so you can find the perfect roof. Are you interested in learning more? Contact us today for a free consultation. We’d be happy to answer any questions you have.
Thank you for your time,
YOUR_NAME
_____
Hi FIRST_NAME!
If you’re in the market for a roof, I’ve got some great news: we do roofing services for new construction homes! We’re one of the only companies in town that offers this service.
Our roofs are made of high-quality materials and installed by experienced professionals. We also offer a wide variety of colors and styles to choose from, so you’re sure to find something that suits your needs.
I’d love to chat with you about your upcoming project and see how we can help. Let me know when would be a good time for you.
Sincerely,
YOUR_NAME
Replacement.
Hi FIRST_NAME,
It might surprise you that a roof’s average lifespan is about 20 years. Getting a new roof is good if yours is older than that.
I’m glad to say our company offers top-quality roof replacement home services at a fraction of the cost of our competitors. We also offer a wide range of materials to choose from so you can find the roof that’s right for you.
We’d be honored to replace your roof and promise to deliver excellent service. Would you be interested in scheduling a free consultation? We can come by to take a look and give you an estimate.
Thank you for your time!
YOUR_NAME
_____
Hello FIRST_NAME!
I’m reaching out because I believe our company can provide valuable home services to you.
We specialize in roof replacement and would be more than happy to provide you with a free estimate.
Our roofs are made of the highest quality materials and conform to all safety standards. We also offer a wide range of colors and styles to choose from, so you can find the perfect roof for your home.
Please don’t hesitate to contact us if interested in our services. We’re happy to answer any questions you may have.
Thank you,
YOUR_NAME
Storms.
Hi FIRST_NAME,
I hope you and your loved ones are safe and recovering well after the storm.
If your home is damaged, we offer roofing services to make recovery faster and easier.
Our team is experienced in repairing and replacing roofs quickly and efficiently so you can get back to your life as soon as possible. We also offer various other services, such as gutter repair, window replacement, and more.
Let us know if you need assistance or would like a free estimate on our services. Our team is available 24/7 to help you get back on your feet after this devastating storm.
Sincerely,
YOUR_NAME
_____
Hi FIRST_NAME,
If you’ve been affected by the storm, we want to help!
Our roofing home services are designed for people like you who need to recover quickly from a storm. We have a team of experienced professionals who can help get your home back in order.
We understand you may be feeling overwhelmed right now. That’s why we’re offering a free consultation so you can learn more about our services and how we can help you.
Please contact us to schedule your free consultation today.
Thank you!
YOUR_NAME
The Last Word About Handwritten Notes for Home Services
Handwritten notes for home services marketing works! There’s no question that these notes help build relationships with customers, increase trust and loyalty, and improve conversion rates.
All you have to do is take the leap and choose a handwritten notes service with your best interest (and your customers’ interest) at heart.
One that uses premium quality materials, real pens held by robots that write just like humans, and a fast turnaround time without any reduction in quality. Once you find that service, you’ll see how effective handwritten notes for home services marketing are!